By dispensing with the need to install and run a separate IM program, Yahoo is looking to reach out to tens of millions of consumers around the world who use the Web in Internet cafes instead of on personal computers at work or at home.

The move also appeals to travelers, business professionals on the go and office workers whose companies block IM software downloads on their internal networks for security reasons.

“Too many people have been restricted from benefiting from this type of communication,” Brad Garlinghouse, Yahoo’s senior vice president in charge of communications, said in an interview.

Advertisers know that the cellular world has increased traffic to some sites and that consumers are there using the services and are prime targets for marketing. Advertisers, it is reported, have already spent $104.4 million dollars in mobile advertising in 2005. A popular thing has been to design sites primarily for the smaller screens, making it easier to serve mobile clients. This move will bring a new marketing window to many…and will probably annoy users.

Yahoo has partnered, already, with over 50 mobile phone manufacturers to get this going. Watch for it very soon to hit your wireless phone. Also, many expect that it will evolve just like web ads have, and speed and graphics will load faster, increasing opportunities for advertisers in the future.

After lower than expected third-quarter earnings, a newly introduced program entitled “The 9″ has quietly raised eyebrows in the sdelines of video addicted users and features sites and videos from across the web. Around 6 million viewers watch Maria Sansone’s each month as she does a countdown of sites and videos.

This has spurred the Yahoo Talent Show to take place and introduce someone to this show of entertainment that can help Yahoo gain some ground. Claims currently are that the show is profitable as it stands and any improvements will only help them gain in both popularity and financially.

They are seeking to expand into International markets next but this talent show is on the search for someone that can win $50,000 US and a job on Yahoo’s scheduled show. Anyone interested?

Internet media company Yahoo Inc. is looking to give users an easier way to organize, search for and share favorite sites or Web pages, the company said on Tuesday.

It is also introducing a simplified version of the Yahoo toolbar that features a one-click way to bookmark Web pages. The toolbar is a menu of key Yahoo services that is embedded along the top border of Web browser software programs.

The moves are part of a careful, go-slow plan by Yahoo to convince millions more of its users to embrace the new generation of Web surfing tools that allow consumers to share what they learn with friends or colleagues.

The companies will share revenue from advertising from the video clips. The deal was scheduled to begin Tuesday, the companies said.

The deal comes amid booming interest in watching video clips online and follows rival Google Inc.’s deal last week to buy popular online video service YouTube Inc. for $1.65 billion.

The stations owned by CBS Corp. will make about 10 to 20 breaking news clips and features from big markets such as New York, Los Angeles and Chicago available to Yahoo viewers.

Although YouTube sounds like one of the early-day P2P file sharing websites/directories according to Cuban, the company *may* have a bright future in recouping money from advertising, a potential main reason Google bought it. But, what does this linkup have to do with Yahoo? Well, Yahoo! has also been trying to build up its video offerings and has done a great job at that — after all, Yahoo! likes to build customer relationships that make the customer “stick” to the Yahoo! property.

So, this YouTube.com buy is a little like pulling the rug out from under that company’s video efforts in a way. Rumor has it already that Yahoo! and Google fought a close battle all the way to the end to take home the YouTube.com prize, and Google finally prevailed. Now Google has to prove, over time, that this relatively meager all-stock transaction (at today’s prices) will somehow help pad its coffers while not opening Google up to a litany of copyright issues due to all the pirated videos that are up for viewing right now on YouTube.

The service, named the Yahoo Current Network, will feature both professionally produced video and material from viewers. No financial terms were disclosed.

The companies said the service’s revenue would be derived from advertising. The move comes amid the exploding popularity of video sharing services, such as YouTube.com, and builds on Yahoo’s strategy of creating Internet communities around specific areas of interest.

The Yahoo Current Network will launch four Internet channels tracking buzz-generating trends, sports news, hot cars and exotic vacations. It plans to offer a total of eight channels by the end of 2007.

Zhejiang province-based Entertainment Base, which claims to be China’s largest Web site for original music, sued Yahoo China in the Beijing Second Intermediate People’s Court over the copyright of 13 songs, and seeking $314,703 in damages, Shanghai’s Dongfang Morning News reported.

Entertainment Base CEO Wu Duanping claimed that his company spent a month gathering links to prove that Yahoo China offered to illegal copies of the songs in question. He added that while it was technically very simple for the search engine to block illegal links to unlicensed music, Yahoo China had not done so.

“According to our intellectual property policy, as soon as we receive notification from a company of infringement we will remove all qualified links from our search results. We have already removed all qualified links requested by [Entertainment Base] and sent notification back to them that we had done so,” said a spokesperson for Alibaba.com Corp. by e-mail. Alibaba.com Corp. owns and operates Yahoo’s China unit.

The service, called ConFreeCall, will be available for download through Yahoo Messenger with Voice service, allowing friends or families to hold free conference calls to complement Yahoo’s existing text, voice and photo-sharing services.

Vapps, a supplier of conference-calling services and equipment announced a similar deal in June with Skype, the international market leader in instant message and Web-based phone calling services with more than 100 million users.

Vapps — short for Voice over Internet Applications — says it can offer free conference calls with high voice quality for up to 500 simultaneous participants per call — enough to handle an extended family reunion.

Among the enhancements to the software include a new equalizer, as well as improved playlist and usability enhancements. Popular features from MusicMatch Jukebox have been seamlessly integrated into the Yahoo product, the company said.

“This new version of the Yahoo! Music Jukebox enables our users to take advantage of the combined strengths of the Yahoo! Music Engine and the Musicmatch Jukebox in one fully-integrated experience,” Yahoo Music vice president and general manager Dave Goldberg said.

A Plus version of the product would also be offered for $19.99 USD, which would add features such as faster ripping and burning, MP3 audio enhancements, and CD label printing features. Both versions would allow mixing and the capability to import and manage music, as well as the option transfer songs to portable devices that support the Windows Media PlaysForSure format.

Download the FREE version of MusicMatch 10

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