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	<title>ZeroPaid.com &#187; traffic</title>
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		<title>ZeroPaid the First Official News Site to Experience the &#8216;LulzSec Effect&#8217;?</title>
		<link>http://www.zeropaid.com/news/93959/zeropaid-the-first-official-news-site-to-experience-the-lulzsec-effect/</link>
		<comments>http://www.zeropaid.com/news/93959/zeropaid-the-first-official-news-site-to-experience-the-lulzsec-effect/#comments</comments>
		<pubDate>Sat, 25 Jun 2011 17:18:12 +0000</pubDate>
		<dc:creator>Drew Wilson</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[anonymous]]></category>
		<category><![CDATA[downtime]]></category>
		<category><![CDATA[history]]></category>
		<category><![CDATA[lulzsec]]></category>
		<category><![CDATA[LulzSec Effect]]></category>
		<category><![CDATA[news]]></category>
		<category><![CDATA[server]]></category>
		<category><![CDATA[Slashdot]]></category>
		<category><![CDATA[spike]]></category>
		<category><![CDATA[traffic]]></category>
		<category><![CDATA[tweet]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[zeropaid]]></category>

		<guid isPermaLink="false">http://www.zeropaid.com/?p=93959</guid>
		<description><![CDATA[<p><img width="200" height="192" src="http://www.zeropaid.com/wp-content/uploads/2011/06/Fried_Computer_crop.jpg" class="attachment-post-thumbnail wp-post-image" alt="Fried_Computer_crop" title="Fried_Computer_crop" /></p><h3>Earlier today, we <a href="http://www.zeropaid.com/news/93950/anonymous-and-lulzsecs-existence-scares-isp-into-halting-web-censorship/" target="_blank">reported on the story about the existence of LulzSec and Anonymous scaring an ISP into stalling web censorship</a>.  After publication, what happened after certainly wasn't expected.  It seems that what happened is now being called the "LulzSec Effect".</h3>
When you write an article in this business of online journalism, it's really a matter of checking all of your sources, making sure what you have is as accurate as you can get it and publish what you think could be considered relevant and informative to your audience.  Personally, there's no expectation that every article will completely change the world forever.  It's really a matter of hoping you can stimulate some discussion about the subject.  That's all you can really hope for.  Sure, some articles you write are more popular than others - as is the general nature of writing - but you really are hoping you can play some small roll in presenting something to the public that will generate interest.

Obviously, our recent article did more than generate a little interest.

Earlier today, we <a href="http://www.zeropaid.com/news/93950/anonymous-and-lulzsecs-existence-scares-isp-into-halting-web-censorship/" target="_blank">published an article</a> about LulzSec and Anonymous.  It was how their existence was enough to scare an ISP into delaying the roll out of online censorship in Australia.  Apparently, our write-up caught the interest of LulzSec.  They <a href="http://twitter.com/#!/LulzSec/status/84706159558266880" target="_blank">tweeted about it</a>, linking to the article and  saying, "Anonymous and LulzSec’s Existence Scares ISP into Halting Web Censorship [...] The smell of weekend victory, gentlemen!"

The traffic ZeroPaid generated as a result of the link appeared to have been way more than enough to knock the website offline.  In a subsequent tweet, LulzSec <a href="http://twitter.com/#!/LulzSec/status/84707427768995840" target="_blank">said</a>, "Er... breaking news... LulzSec's linkage breaks Zero Paid website. :("

Well, as far as I was concerned, too much interest is not a bad problem to have.  In fact, if you are part of a website's staff, having too much interest in your content is probably the single best problem to have.  In the midst of it all, I personally <a href="http://twitter.com/#!/IceCube85/status/84711993696722944" target="_blank">sent them a tweet</a> saying, "Hey, no worries. I don't mind the breakage. Feel free to link to us more often, we'll manage"

It seems the website was knocked offline for about four hours.  In the mean time, I remember thinking that this must be like some sort of "LulzSec Effect", but naturally, I couldn't really post about it until now.  Slyck evidently noticed this as well and commented about how <a href="http://www.slyck.com/story2216_Zeropaid_Should_Return_Soon_Lulzsec_Twitter_Page_Causes_Traffic_Surge" target="_blank">we experienced the "LulzSec Effect"</a>.  The comments noted that this was significant given that it might now be known that if you get linked by LulzSec, you definitely could now have your website crash from excessive traffic - just like what happened to us.  To my knowledge, this is the first time the "LulzSec Effect" term has actually been passed around, so I'm pretty sure this makes us the first site to experience this.  As a result, as Slyck already suggested, LulzSec is conclusively extremely popular - enough that a link from them can take down an site like ours.

Sometime after our servers recovered, we <a href="http://twitter.com/#!/ZeroPaid/status/84768784283467776" target="_blank">sent a tweet to LulzSec saying</a>, "Well guess what happens when you get @LulzSec and @AnonymousIRC tweet your story? Unintentional DDOS haha #thanksguys"

So why call this the LulzSec effect?  The answer is quite simple.  Years ago, Slashdot was the single most popular social news website.  Think 90's and early 2000's.  Also, back then, servers were less sophisticated.  So, when a story got posted on Slashdot, it generated tens of thousands of visitors to the site that was linked in the story on Slashdot.  This was enough to pretty much render the site useless temporarily because there were so many extra visitors coming all at once.  If you had graphs to plot such an effect, you would see the traffic line spike unusually high and then drop back to normal.  Well, since then, servers for sites like ours could handle traffic more easily, so having sites crash like that is nowhere near as common as it use to.  Other sites also had their own names as well (for very similar effects) including Digg, Fark, BoingBoing and Redit to name a few.  So you have terms floating around like the "Digg Effect", "Link Farked" or "BoingBoinged".  Suffice to say, there are a number of sites that can generate a significant spike in traffic like the Slashdot effect.  So, unless LulzSec or Anonymous has an alternative name for it, I'm good with calling this the LulzSec Effect.

I know it's already been said, but I'll say it again, on behalf of us on ZeroPaid, thank you LulzSec and Anonymous for helping us be a part of history!

Have a tip?  Want to contact the author?  You can do so by sending a PM via the <a href="http://www.zeropaid.com/bbs/" target="_blank">forums</a> or via e-mail at <em>drew@zeropaid.com</em>.]]></description>
			<content:encoded><![CDATA[<p><img width="200" height="192" src="http://www.zeropaid.com/wp-content/uploads/2011/06/Fried_Computer_crop.jpg" class="attachment-post-thumbnail wp-post-image" alt="Fried_Computer_crop" title="Fried_Computer_crop" /></p><h3>Earlier today, we <a href="http://www.zeropaid.com/news/93950/anonymous-and-lulzsecs-existence-scares-isp-into-halting-web-censorship/" target="_blank">reported on the story about the existence of LulzSec and Anonymous scaring an ISP into stalling web censorship</a>.  After publication, what happened after certainly wasn't expected.  It seems that what happened is now being called the "LulzSec Effect".</h3>
When you write an article in this business of online journalism, it's really a matter of checking all of your sources, making sure what you have is as accurate as you can get it and publish what you think could be considered relevant and informative to your audience.  Personally, there's no expectation that every article will completely change the world forever.  It's really a matter of hoping you can stimulate some discussion about the subject.  That's all you can really hope for.  Sure, some articles you write are more popular than others - as is the general nature of writing - but you really are hoping you can play some small roll in presenting something to the public that will generate interest.

Obviously, our recent article did more than generate a little interest.

Earlier today, we <a href="http://www.zeropaid.com/news/93950/anonymous-and-lulzsecs-existence-scares-isp-into-halting-web-censorship/" target="_blank">published an article</a> about LulzSec and Anonymous.  It was how their existence was enough to scare an ISP into delaying the roll out of online censorship in Australia.  Apparently, our write-up caught the interest of LulzSec.  They <a href="http://twitter.com/#!/LulzSec/status/84706159558266880" target="_blank">tweeted about it</a>, linking to the article and  saying, "Anonymous and LulzSec’s Existence Scares ISP into Halting Web Censorship [...] The smell of weekend victory, gentlemen!"

The traffic ZeroPaid generated as a result of the link appeared to have been way more than enough to knock the website offline.  In a subsequent tweet, LulzSec <a href="http://twitter.com/#!/LulzSec/status/84707427768995840" target="_blank">said</a>, "Er... breaking news... LulzSec's linkage breaks Zero Paid website. :("

Well, as far as I was concerned, too much interest is not a bad problem to have.  In fact, if you are part of a website's staff, having too much interest in your content is probably the single best problem to have.  In the midst of it all, I personally <a href="http://twitter.com/#!/IceCube85/status/84711993696722944" target="_blank">sent them a tweet</a> saying, "Hey, no worries. I don't mind the breakage. Feel free to link to us more often, we'll manage"

It seems the website was knocked offline for about four hours.  In the mean time, I remember thinking that this must be like some sort of "LulzSec Effect", but naturally, I couldn't really post about it until now.  Slyck evidently noticed this as well and commented about how <a href="http://www.slyck.com/story2216_Zeropaid_Should_Return_Soon_Lulzsec_Twitter_Page_Causes_Traffic_Surge" target="_blank">we experienced the "LulzSec Effect"</a>.  The comments noted that this was significant given that it might now be known that if you get linked by LulzSec, you definitely could now have your website crash from excessive traffic - just like what happened to us.  To my knowledge, this is the first time the "LulzSec Effect" term has actually been passed around, so I'm pretty sure this makes us the first site to experience this.  As a result, as Slyck already suggested, LulzSec is conclusively extremely popular - enough that a link from them can take down an site like ours.

Sometime after our servers recovered, we <a href="http://twitter.com/#!/ZeroPaid/status/84768784283467776" target="_blank">sent a tweet to LulzSec saying</a>, "Well guess what happens when you get @LulzSec and @AnonymousIRC tweet your story? Unintentional DDOS haha #thanksguys"

So why call this the LulzSec effect?  The answer is quite simple.  Years ago, Slashdot was the single most popular social news website.  Think 90's and early 2000's.  Also, back then, servers were less sophisticated.  So, when a story got posted on Slashdot, it generated tens of thousands of visitors to the site that was linked in the story on Slashdot.  This was enough to pretty much render the site useless temporarily because there were so many extra visitors coming all at once.  If you had graphs to plot such an effect, you would see the traffic line spike unusually high and then drop back to normal.  Well, since then, servers for sites like ours could handle traffic more easily, so having sites crash like that is nowhere near as common as it use to.  Other sites also had their own names as well (for very similar effects) including Digg, Fark, BoingBoing and Redit to name a few.  So you have terms floating around like the "Digg Effect", "Link Farked" or "BoingBoinged".  Suffice to say, there are a number of sites that can generate a significant spike in traffic like the Slashdot effect.  So, unless LulzSec or Anonymous has an alternative name for it, I'm good with calling this the LulzSec Effect.

I know it's already been said, but I'll say it again, on behalf of us on ZeroPaid, thank you LulzSec and Anonymous for helping us be a part of history!

Have a tip?  Want to contact the author?  You can do so by sending a PM via the <a href="http://www.zeropaid.com/bbs/" target="_blank">forums</a> or via e-mail at <em>drew@zeropaid.com</em>.]]></content:encoded>
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		<slash:comments>4</slash:comments>
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		<title>New Study Concludes That, Yes, Israeli ISPs Throttle P2P</title>
		<link>http://www.zeropaid.com/news/87392/new-study-concludes-that-yes-israeli-isps-throttle-p2p/</link>
		<comments>http://www.zeropaid.com/news/87392/new-study-concludes-that-yes-israeli-isps-throttle-p2p/#comments</comments>
		<pubDate>Mon, 14 Dec 2009 21:34:50 +0000</pubDate>
		<dc:creator>Drew Wilson</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[bittorrent]]></category>
		<category><![CDATA[israel]]></category>
		<category><![CDATA[p2p]]></category>
		<category><![CDATA[study]]></category>
		<category><![CDATA[throttle]]></category>
		<category><![CDATA[traffic]]></category>

		<guid isPermaLink="false">http://www.zeropaid.com/?p=87392</guid>
		<description><![CDATA[There&#8217;s apparently been rumours floating around that ISPs in Israel have been throttling P2P traffic like BitTorrent. Now an in-depth study by Jonathan Klinger has been released that concludes that, yes, ISPs in Israel throttle P2P traffic. YNetNews is reporting that one of its bloggers has just finished and published what is being billed as [...]]]></description>
			<content:encoded><![CDATA[<h3>There&#8217;s apparently been rumours floating around that ISPs in Israel have been throttling P2P traffic like BitTorrent.  Now an in-depth study by Jonathan Klinger has been released that concludes that, yes, ISPs in Israel throttle P2P traffic.</h3>
<p>YNetNews is <a href="http://www.ynetnews.com/articles/0,7340,L-3819279,00.html" target="_blank">reporting</a> that one of its bloggers has just finished and <a href="http://2jk.org/english/?p=153" target="_blank">published</a> what is being billed as the most comprehensive study that looks in to whether or not ISPs in Israel is throttling P2P.</p>
<p>&#8220;Our findings are that at least 2 of the 3 major ISPs perform manipulation on traffic,&#8221; the study concluded, &#8220;and especially peer-to-peer traffic. We were able to show that deep packet inspection and P2P-caching is performed by at least one ISP and that another one probably operates some kind of preference on specific ports.&#8221;</p>
<p>&#8220;We believe that P2P-caching is the most troublesome of all activities and that it should be inspected by the regulatory authorities. Moreover,&#8221; the study continued, &#8220;we believe that further research is required to show actual use of restricting technologies and the use of RST packets or other mechanisms. While we could not determine which technologies are being used, we believe that the use of such technologies could be used to block competition, free-speech and allow wiretapping of voice over ip conversations. The use of preferring technologies should be regarded as restriction of access and be stopped.&#8221;</p>
<p>Israel currently has three major ISPs and the study did break down their results on a per ISP basis.  From YNetNews:</p>
<blockquote><p>Netvision was found to perform partial interference with traffic and it likely operates both deep packet inspection.</p>
<p>Bezeq International’s results were inconclusive. It cannot be determined with certainty that Bezeq blocks or interferes in traffic.</p>
<p>Internet Zahav’s results were the hardest to obtain. Nevertheless, we found strong indication of traffic shaping. </p></blockquote>
<p>The study also looked in to the legality of such activities and noted that ISPs cannot interfere in free competition in the telecom market and ISPs cannot harm the public interest.  It also cites clause 29 of the Israeli Telecommunication Act (1982) that says that if an ISP interferes or blocks the electronic communications going over their network, then that ISP is liable for a criminal offence.  Apparently, the ISPs don&#8217;t feel that they are obligated to withhold the principles of network neutrality.</p>
<p>Whether or not regulators will act on these new findings remains to be seen, but this study certainly adds more fuel to the speculation that Israel ISPs throttle P2P traffic.</p>
<p>[Via <a href="http://yro.slashdot.org/story/09/12/14/0056209/Israeli-ISPs-Caught-Interfering-With-P2P-Traffic" target="_blank">/.</a>]</p>
<p>Have a tip?  Want to contact the author?  You can do so by sending a PM via the <a href="http://www.zeropaid.com/bbs/" target="_blank">forums</a> or via e-mail at <em>drew@zeropaid.com</em>.</p>
<img src="http://www.zeropaid.com/?ak_action=api_record_view&id=87392&type=feed" alt="" />]]></content:encoded>
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		<slash:comments>3</slash:comments>
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		<title>Google and Lessig Vs. The Wall Street Journal &#8211; The Network Neutrality Story</title>
		<link>http://www.zeropaid.com/news/9899/google_and_lessig_vs_the_wall_street_journal__the_network_neutrality_story/</link>
		<comments>http://www.zeropaid.com/news/9899/google_and_lessig_vs_the_wall_street_journal__the_network_neutrality_story/#comments</comments>
		<pubDate>Mon, 15 Dec 2008 22:53:58 +0000</pubDate>
		<dc:creator>Jorge Gonzalez</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[network neutrality]]></category>
		<category><![CDATA[traffic]]></category>
		<category><![CDATA[web]]></category>

		<guid isPermaLink="false"></guid>
		<description><![CDATA[The network neutrality debate just got a little hotter recently over a story published on the Wall Street Journal. A report from The Wall Street Journal has gotten numerous people talking recently. The article says that network neutrality is losing major supporters. One of the prominent figures that the WSJ says is losing support for [...]]]></description>
			<content:encoded><![CDATA[<p>The network neutrality debate just got a little hotter recently over a story published on the Wall Street Journal.</p>
<p>A report from <a href=http://online.wsj.com/article/SB122929270127905065.html target=_blank>The Wall Street Journal</a> has gotten numerous people talking recently.  The article says that network neutrality is losing major supporters.  One of the prominent figures that the WSJ says is losing support for network neutrality is Google because, allegedly, they are negotiating with internet service providers for preferential treatment.  Other claims include Microsoft and Yahoo withdrawing from a coalition to keep the network neutral, that Lawrence Lessig is also &#8220;shifting gears&#8221; on the subject and that advisers to President Elect Barack Obama who support network neutrality are now changing their views on the subject.  Quite a news story and certainly news to many including some of the figures that were mentioned in the story.</p>
<p>Epicenter <a href=http://blog.wired.com/business/2008/12/google-blasts-w.html#more target=_blank>points</a> to a <a href=http://googlepublicpolicy.blogspot.com/2008/12/net-neutrality-and-benefits-of-caching.html target=_blank>Google blog posting</a> which didn&#8217;t exactly fill the posting with praise for the Wall Street Journal.  Richard Whitt called the news article &#8220;confused&#8221; and denied making comments about Obama advisers, suggesting that the Obama teams stance really hasn&#8217;t changed.  Whitt also said that the company is currently setting up caches for ISPs to help <a title="speed up" target="_blank" href="http://e0405vrpxdg6nu3ijky1s6s9jf.hop.clickbank.net/?tid=KEYWORD">speed up</a> web page loading times, improving the network by delivering content closer to the user &#8211; not interfering with competing traffic.</p>
<p>BoingBoing <a href=http://www.boingboing.net/2008/12/15/wsj-invents-fictiona.html target=_blank>points</a> to <a href=http://lessig.org/blog/2008/12/the_madeup_dramas_of_the_wall.html target=_blank>Lawrence Lessig&#8217;s blog posting</a>.  Lessig said that the story was a &#8220;made-up drama&#8221; and that his views on network neutrality isn&#8217;t new.  His view is that internet service providers have a right to charge different rates for different services.</p>
<p>BoingBoing updated the posting to include <a href=http://isen.com/blog/2008/12/bogus-wsj-story-on-net-neutrality.html target=_blank>a blog posting</a> explaining in depth why the Wall Street Journals article is &#8220;bogus&#8221;.</p>
<p>What makes this story so scandalous is the fact that the Wall Street Journal has been around for years and, as such, collected so much credibility that pretty much everything printed in the Journal is perceived as fact.  These people go from casual readers all the way up to University scholars which have used articles from the Journal to write scholarly articles (which works its way down to essay pieces written by College and University students)  No doubt that the accuracy of the Journal is currently being brought into question by some, though it&#8217;s also possible that the Journal is written by human beings who will eventually screw up sooner or later.</p>
<img src="http://www.zeropaid.com/?ak_action=api_record_view&id=9899&type=feed" alt="" />]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<title>Phorm Analysis by Richard Clayton Released, Trials Continue</title>
		<link>http://www.zeropaid.com/news/9386/phorm_analysis_by_richard_clayton_released_trials_continue/</link>
		<comments>http://www.zeropaid.com/news/9386/phorm_analysis_by_richard_clayton_released_trials_continue/#comments</comments>
		<pubDate>Mon, 07 Apr 2008 04:09:56 +0000</pubDate>
		<dc:creator>Jorge Gonzalez</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[adware]]></category>
		<category><![CDATA[isp]]></category>
		<category><![CDATA[privacy]]></category>
		<category><![CDATA[traffic]]></category>

		<guid isPermaLink="false"></guid>
		<description><![CDATA[An interesting technical analysis of the controversial Phorm technology has been released recently. It offers an informative look into the technology that is currently being rolled out for ISPs. Imagine every bit of information you receive being analyzed before it even reached it&#8217;s intended destination. It&#8217;s a thought that helped caused an uproar in the [...]]]></description>
			<content:encoded><![CDATA[<p>An interesting technical analysis of the controversial Phorm technology has been released recently. It offers an informative look into the technology that is currently being rolled out for ISPs.</p>
<p>Imagine every bit of information you receive being analyzed before it even reached it&#8217;s intended destination.  It&#8217;s a thought that helped caused an uproar in the United States with the debates over telecom warrentless wiretapping.  Mix advertising from the Internet Service Provider and you may be moving towards the debates the British are having to deal with.</p>
<p>The Open Rights Group <a href=http://www.openrightsgroup.org/2008/04/04/phorm-analysis-out/ target=_blank>points</a> us to new information being released.  Various groups including ORG and <a href=http://www.fipr.org/ target=_blank>the foundation for information policy research</a> were <a href=http://www.openrightsgroup.org/2008/03/28/org-and-fipr-meet-with-phorm/ target=_blank>invited by Phorm</a> and the Information Commissioner&#8217;s Office to take a look at the system that has caused an uproar in Britain.</p>
<p>Clayton then <a href=http://www.lightbluetouchpaper.org/2008/04/04/the-phorm-webwise-system/# target=_blank>blogged about his findings</a>, offering an introduction to what he found:</p>
<p>Phorm explained the process by which an initial web request is redirected three times (using HTTP 307 responses) within their system so that they can inspect cookies to determine if the user has opted out of their system, so that they can set a unique identifier for the user (or collect it if it already exists), and finally to add a cookie that they forge to appear to come from someone else’s website. A number of very well-informed people on the UKCrypto mailing list have suggested that the last of these actions may be illegal under the Fraud Act 2006 and/or the Computer Misuse Act 1990.</p>
<p>Phorm also explained that they inspect a website’s “robots.txt” file to determine whether the website owner has specified that search engine “spiders” and other automated processing systems should not examine the site. This goes a little way towards obtaining the permission of the website owner for intercepting their traffic — however, in my view, failing to prohibit the GoogleBot from indexing your page is rather different from permitting your page contents to be snooped upon, so that Phorm can turn a profit from profiling your visitors.</p>
<p>Overall, I learnt nothing about the Phorm system that caused me to change my view that the system performs illegal interception as defined by s1 of the Regulation of Investigatory Powers Act 2000.</p>
<p>The full analysis of the controversial technology can be found <a href=http://www.cl.cam.ac.uk/~rnc1/080404phorm.pdf target=_blank>here</a> (PDF)</p>
<p>&#8220;We now know that BT have already conducted secret trials of this technology, testing the effectiveness of snooping on their customers&#8217; Internet activities. They claim to have received extensive legal and other advice beforehand, but have failed to give the reasoning on which this advice is based.&#8221; Nicholas Bohm, General Counsel for the Foundation for Information Policy Research, <a href=http://www.fipr.org/press/080406phorm.html target=_blank>said in a FIPR press release</a>, &#8220;As we pointed out in our letter, the illegality stems not from breaching the Data Protection Act directly, but arises from the fact that the system intercepts Internet traffic. Interception is a serious offence, punishable by up to two years in prison. Almost incidentally, because the system is unlawful to operate, it cannot comply with Data Protection principles.&#8221;</p>
<p>Meanwhile, Open Rights Group <a href=http://www.openrightsgroup.org/2008/04/04/phorm-analysis-out/ target=_blank>points out</a>, &#8220;By coincidence, the Information Commisioner has released an updated statement on Phorm. From the looks of things, they have declined FIPR’s invitation to consider the lawfulness of Phorm’s data processing under legislation other than the Data Protection Act (such as RIPA). They have also failed to address the news that <a href=http://news.google.co.uk/news/url?sa=t&#038;ct=uk/4-0&#038;fp=47f680e9116d4843&#038;ei=AWT2R97HM5TmwQH5zYy3CQ&#038;url=http%3A//www.guardian.co.uk/technology/2008/apr/03/privacy.telecoms&#038;cid=1147823181&#038;usg=AFrqEzeKgrY1E29oGJio2ViHxZixsR5cJA target=_blank>BT trialled Phorm without seeking consent from its users in 2006</a>.&#8221;</p>
<p>In spite of the concerns surrounding the technology, the Information Commissioner <a href=http://www.ico.gov.uk/upload/documents/pressreleases/2008/new_phorm_statement_040408.pdf target=_blank>issued the following statement</a> (PDF)</p>
<p>The ICO has received a number of queries concerning the recent announcement by Phorm that 3 major UK Internet Service Providers have agreed to allow them to use technology, developed by Phorm, to present adverts to their customers based on the nature of the websites they visit.</p>
<p>Understandably, this has provoked considerable public concern. We have had detailed discussions with Phorm. They assure us that their system does not allow the retention of individual profiles of sites visited and adverts presented, and that they hold no personally identifiable information on web users. Indeed, Phorm assert that their system has been designed specifically to allow the appropriate targeting of adverts whilst rigorously protecting the privacy of web users. They clearly recognise the need to address the concerns raised by a number of individuals and organisations including the Open Rights Group. We welcome the efforts they are making to engage with sceptical technical experts<br />
and believe that it is only by allowing their technology to be subject to detailed scrutiny by independent technical experts that they will be able to prove their assertions regarding privacy. The ICO strongly supports the use of technology in ways which enhance rather than intrude upon privacy, and plans to produce a report on “Privacy by Design” later this year.</p>
<p>It may lead one to wonder if the opposition to this technology is currently falling onto regulatory deaf ears.</p>
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