It’s been quite a spectacle. ISPs being under fire for privacy related issues with its own customers has frazzled more than a few nerves in the past couple of months. While the case in Germany targeted specific people the cases in Britain, Canada and the US all showed that people were being spied on en-mass for financial gain at the expense of user privacy.

While the cases such as the Canadian CIPPIC one, the infamous British Phorm trials, and even the US Charter case which

Advertisers know that the cellular world has increased traffic to some sites and that consumers are there using the services and are prime targets for marketing. Advertisers, it is reported, have already spent $104.4 million dollars in mobile advertising in 2005. A popular thing has been to design sites primarily for the smaller screens, making it easier to serve mobile clients. This move will bring a new marketing window to many…and will probably annoy users.

Yahoo has partnered, already, with over 50 mobile phone manufacturers to get this going. Watch for it very soon to hit your wireless phone. Also, many expect that it will evolve just like web ads have, and speed and graphics will load faster, increasing opportunities for advertisers in the future.