Search results will give users a legal destination to find a given movie be it by download, theater ticket, or by renting or purchasing the DVD.
The MPAA is finally starting to realize that people are watching movies online not necessarily because they don’t want to pay, but because of the convenience and simplicity that it affords people.
Users can watch a virtually limitless number of movies without ever having to leave their home, and apparently many don’t realize that unless you pay a fee to do so, with a few exceptions it’s most likely illegal.
The MPAA wants to make sure that the entertainment industry is properly reimbursed for any and all movies you watch online so they have kindly decided to create a yet to be named website that visitors can use to make sure that they watch movies from a legal and approved source.
Visitors to the site will be able to search by movie title what the search results pointing to legal options that include theater tickets, legal downloads
Currently unnamed site would let users search by film title and then provide links to all the legal options available including download, purchasing theater tickets, or renting or purchasing the DVD.
I’m not sure how much of an impact it will have on fighting online piracy, but at least it’s a first step towards realizing people are increasingly watching and downloading movies online.