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FAST: ISPs, Copyright Holders Should Become Business Partners

FAST: ISPs, Copyright Holders Should Become Business Partners

John Lovelock, chief executive of the Federation Against Software Theft, has apparently given up on trying to force ISPs to protect its outdated business model, saying now that it “must be in the ISPs’ commercial interest to work with rights holders to develop mutual business models.”

There’s the old adage that “if you can beat them, join them,” and the Federation Against Software Theft (FAST) seems to be taking it to heart. For years it’s fought a war against the business model of ISPs and tried to force them into the fight against illegal file-sharing with little success, so now it wants to try a different tactic by intertwining the business models of the two.

“It must be in the ISPs’ commercial interest to work with rights holders to develop mutual business models, thus driving customers to buy legitimate products,” says FAST’s chief executive, John Lovelock. “This would provide both industries with a win-win; and would ensure that SME software houses are not bankrupted by having their expensive bespoke software products shared among businesses without being paid for.”

This is from the same outfit that a few years ago called on the UK’s Intellectual Property Office (IPO) to make the penalty for online file-sharing offenses as severe as physical commercial piracy. The penalty for commercial dealing in pirated works is ten years in prison.

“The intention and impact of physical and online infringement are the same,” said Lovelock at the time.

FAST is seizing on a recent European Commission report which suggested exploring increased involvement by ISPs, online marketplaces, and search engines in the war against online piracy.

“It is absolutely paramount to the future of innovation and creativity that the law keeps pace with technological developments,” adds Julian Heathcote Hobbins, FAST’s General Counsel. “The creative industry was one of the few growth areas during the last recession, and it continues to be vital for wealth generation. Online piracy must be taken seriously and dealt with if we are to protect and nurture creatives and entrepreneurs.”

Is it just me or is it an odd juxtaposition that filtering, throttling, and disconnection are necessary to “protect” and “nurture” content creators? If you look around there’s certainly no lack of quality content to choose from.

The number of new albums produced has more than doubled since 2000, and new TV shows and movies are rolled out each year with bigger budgets and box office ticket sales than ever before.

FAST has been desperate for some time now, but begging ISPs to become business partners takes it to a whole new level.

Stay tuned.

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Jared Moya
I've been interested in P2P since the early, high-flying days of Napster and KaZaA. I believe that analog copyright laws are ill-suited to the digital age, and that art and culture shouldn't be subject to the whims of international entertainment industry conglomerates. Twitter | Google Plus


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This is just another group trying to give ISP's content to sell so ISP's will start to regulate their traffic, essentially killing the internet. Its only a matter of time before more ISP's shape their traffic to hinder competing services, its already begun with small caped billing.

“This would provide both industries with a win-win" Translation: "If you help us fuck over your customers, we'll give you some of the money".

LMFAO....right? They basically want ISPs to set up military-like checkpoints with guns drawn ("three-strikes")

It is pretty funny, and shows just how disconnected from the sector these old-economy lobbiests are. FAST, like the CAAST and BSA branding of the same folks, doesn't represent the software sector but only those using outdated business models (monopoly rents, selling software as a product rather than a service). Infringement is not their greatest threat: competition from competing business models are. Like their studies/etc, their policy focus will be on these competitors, not copyright infringement. The ISP market is also not unified: There are incumbent phone and cable companies who offer Internet-like services, and then there are competing ISPs who are not in the broadcast or phone business. The phone and cable companies want to expand their legacy business models onto the Internet, and their greatest threats come from -- you guessed it -- competition from those using entirely different business models. The phone companies are becoming cable companies, and you can see that in Canada where Bell is also a BDU (Broadcast Distribution Undertaking) with their Satellite service. Like other BDUs (Rogers, etc) they are purchasing other companies in the content distribution business (television networks), and getting more and more into generating content as well as distributing it. Partnering? These BDUs see content as something you buy on the cheap and distribute. Software isn't a relevant marketplace for them, and for the part of the copyright sector that is relevant to them "partnering" isn't the right term. It's like the music industry vs. the recording industry. Composers and performers historically made pennies on the dollar for physical distribution of recorded music, with the labels extracting the vast majority. The musicians were always being screwed, but new technology allows the music industry to flip around where the musicians make the lions share and the labels (if used at all) get pennies on the dollar. Most of the lobbying from the recording industry is also against their competition, with the competition being musicians trying to harness new technology and business arrangements where they can get out from under the thumb of the recording industry. Look for the movie and television industries having to do the same thing as the phone/cable companies take them over. Partnerships? Ya, right. Like the Boston Strangler wanted a "partnership" with women home alone, to paraphrase a Jack Valenti quote.







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