Says current measures to combat piracy aren’t working at a panel that included NBC Universal and Microsoft.
For some odd reason more and more ISPs are embracing the role of traffic cop and nobody seems to be as eager to do so as is AT&T. At the Consumer Electronics Shows(CES) a recent panel discussion about digital piracy was held that included NBC, Microsoft, several filtering companies, and of course AT&T who all agreed that the “time was right” to start filtering for copyrighted content at the network level.
“The volume of peer-to-peer traffic online, dominated by copyrighted materials, is overwhelming. That clearly should not be an acceptable, continuing status,” said Rick Cotton, the general counsel of NBC Universal. “The question is how we collectively collaborate to address this.”
How they address this is right, and customers won’t take kindly to any throttling of advertised connection speeds or intrusive monitoring of content moving across the network. If either happens customers are sure to leave for alternate ISPs and AT&T is sure to lose in the end, something which shareholders are sure not to appreciate. It begs the question of what exactly AT&T expects to get in return for protecting the interests of a 3rd party.
Also, what AT&T seems to be forgetting is who do they think is signing up for those 1MB/s DL and 72kB/s UL connection speeds? It’s certainly not Joe “YouTube” or Cindy “MySpace” I’ll tell you that much.
“What we are already doing to address piracy hasn’t been working. There’s no secret there,” said James Cicconi, senior vice president, external & legal affairs for AT&T.
“We are very interested in a technology based solution and we think a network-based solution is the optimal way to approach this,” he said. “We recognize we are not there yet but there are a lot of promising technologies. But we are having an open discussion with a number of content companies, including NBC Universal, to try to explore various technologies that are out there.”
The question is why? Why are they so concerned if a third party is being harmed by the activities of customers who are the ones also most responsible for its growth and demand?
“Whatever we do has to pass muster with consumers and with policy standards. There is going to be a spotlight on it,” said Mr. Cicconi of AT&T.
I doubt they’ll be able to do either so long as they run the risk of blocking legitimate content or throttling legal P2P traffic.
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The biggest roadblock to linux is it's application development nobody's doing linux apps games or otherwise the only reason why it's survived so long is that it's the backbone to the internet Ubuntu's making a great showing as to what can be done with open source and their usability is right up there beside Windows save for the sudo debian strings required to actually install anything properly. The roadblock is trying to make it so that windows programs natively run on a unix system that's no easy task so far they can only emulate a windows box with wine and even then it's spotty at best the only way I can see it operating natively is if you have two different OS interpreters for programs it would be a very ugly baby having a unix core and a windows core side by side and you would have to define what programs operate in what shell but that's probably the only way you'll ever get a unix box to even remotely come close to running a windows native app. Unix is a good system but requires that the users are more tech savvy than most of the unwashed public and it doesn't run everybody's favorite apps like windows does...
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