Would monitor sites for copyrighted material, and notify site owners and content providers when video content has been posted without their permission.
The Nielsen Company and Digimarc Corporation have announced a new service – Nielsen Digital Media Manager – that will enable media companies, social networks, P2P services and user generated content sites to monitor and manage the distribution of media content across the Internet.
Nielsen Digital Media Manager will use digital watermarking and fingerprinting to establish an industry-wide rules-based solution to copyright security and to assure copyright compliance. By helping to guarantee content providers a degree of security, it could potentially promote the expansion of Internet-distributed media and facilitate a number of revenue streams, including ad-pairing, e-commerce, royalty reporting and others.
“We believe these services will stimulate the growth of online video distribution, to the benefit of consumers, content providers and distributors,” said David Calhoun, chairman and CEO of the Nielsen Company. “Until now, the lack of an independent, industry-accepted identification and tracking service has limited the transactions that allow the delivery of media content over the Internet. Now with our new media identification and management services unique ability to identify content throughout the Internet, both content providers and distributors can protect and monetize the value of online media.”
Nielsen already uses digital watermarking to encode 95% of national television programming for its television ratings service, and the new service will focus initially on the online distribution of television content in the U.S. The companies expect these new solutions to be available in mid 2008.
Nielsen’s watermarks and digital signatures are stored in a database that would be used in the copyright-protection system. When a clip is posted on a Web site, the system would search for the watermark. If one doesn’t exist, then the system would create a digital signature. In either case, the identifier would be compared to what’s in the database to find a match. Once the program is identified, the Nielsen system could notify site operators and content providers when a clip is being shown without authorization.
“Digital watermarking enables content producers to harness the power of the Internet and expand audiences for entertainment media by identifying media content wherever it goes,” said Bruce Davis, chairman and CEO of Digimarc. “The ability to identify content enables accountability, insightful marketing, and enhanced consumer experiences. This initiative can turn a perceived threat to the entertainment industry into a manageable solution that inspires an exciting new era of digital entertainment.”
While the system wouldn’t automatically delete unauthorized material, Web site owners could configure their systems to take that step.
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“Would monitor sites for copyrighted material and notify site owners and content providers when video content has been posted without their permission.”
And therefore be a subject to excessive mockery on The Pirate Bay Legal page.
This could be really bad if it took off on a large scale. But it probably won’t.
So can these watermarks be erased? Assuming of course naughty people exist somewhere who don’t give a shit about stuff like DMCA regs.
This is getting out of hand!
It’ll be cracked by some high school kid guaranteed. Why do they waste their time on this? Include advertising and it doesn’t matter how many times it’s downloaded; in fact the more the better. (I know what you’re thinking: the ads will be deleted. Not if they’re in the show itself like a box of Wheaties on the table or a cup of Dunkin’ Donuts coffee in an actor’s hand. It’s been done successfully before.)