BitTorrent’s Delivery Network Accelerator (DNA) Service promises a better experience for streaming video, downloadable software, and video games.
BitTorrent Inc. plans to start helping media companies stream videos over the Internet with the availability of the new BitTorrent Delivery Network Accelerator (DNA) service.
Dubbed BitTorrent DNA, it also announced that its first customer will be Brightcove, who will use it to distribute broadcast-quality streaming video from content publishers. Brightcove currently distributes online content for media companies including CBS Corp, News Corp’s Fox Entertainment Group, Viacom Inc’s MTV Networks and New York Times Co.
The two companies did not say which programs Brightcove will distribute over BitTorrent, which also allows files to be shared.
"In the last two years, Internet TV has transformed the Web by bringing the storytelling power of video directly into sites, but contextual and viral video clips are only the beginning," said Jeremy Allaire, chairman and chief executive officer of Brightcove. "Now the industry is ready for the next major leap in the evolution of Internet TV, and that’s gracefully extending from short video clips on sites into full-length programs and movies delivered via the Internet to PCs."
"The combination of Brightcove Show with BitTorrent DNA will let content owners stream direct-to-consumer video programming in a full-screen, broadcast-quality format with profound economic efficiencies and a dramatically better user experience," said Ashwin Navin, president and co- founder of BitTorrent, Inc. "Brightcove is a clear innovator in Internet TV defining the next generation of online video. Our partnership provides media companies an end-to-end solution, leveraging Brightcove’s comprehensive platform and the power of BitTorrent DNA."
In addition to streaming video, BitTorrent DNA can also distribute video and software downloads.
Most companies spend more than 20 cents an hour to stream video over the Internet, which means they lose money because they cannot pull in more than 20 cents an hour in advertising revenue, Navin said.
BitTorrent DNA will help customers push the cost of streaming video to less than 20 cents per hour, he said.
BitTorrent DNA is targeted at the needs of commercial content publishers including media companies, software firms and video game publishers. Content publishers recognize that the heavily centralized Internet infrastructure currently in place adversely affects the consumer experience and business model for content distribution. Through years of networking innovation and refinement, BitTorrent DNA is designed to be the ideal solution for publishers seeking ways to overcome the obstacles associated with centralized content delivery, such as slow downloads, choppy video streams, and inefficient use of network infrastructure. BitTorrent DNA provides fast downloads for large files like feature-length movies, games, software programs, and makes it possible to easily stream broadcast-quality video.
“The Internet has become an essential source of entertainment for everything from music, games to TV shows, and even high-definition movies. Given the rapidly growing BitTorrent network, we already have the broadcast infrastructure in place that effectively multiplies the scale of the existing Internet to handle the next wave of content distribution,” said Ashwin Navin, president and co-founder of BitTorrent, Inc. “Implementing BitTorrent DNA on top of legacy infrastructure has the profound impact of allowing our customers to deliver a better user experience, higher quality video, faster software downloads, all with the security and reliability of a managed service.”