Artist Uses BitTorrent to Distribute Album to the Masses

Artist Uses BitTorrent to Distribute Album to the Masses

PAZ decided to bypass traditional digital music retailers like Apple’s iTunes or Amazon in favor of a distribution platform that allowed him to put his music in the hands of the maximum amount of people possible.

The much maligned BitTorrent protocol has suffered from plenty of bad press over the years as a means for file-sharers to distribute copyrighted material quickly and effortlessly. However, what often doesn’t get publicized is the growing number of artists who have chosen to use BitTorrent as a tool to put their work in the hands of a global audience of music fans.

“For a lot of musicians the dream is to get a deal with a big record label; make an album; and then make lots of money,” notes BitTorrent Inc.’s VP of Product Management, Simon Morris. “The reality is that most musicians will never get that big record deal. Even if they do, most traditional models follow the sort of ‘hit maker’ model that removes the artist from the process and doesn’t allow them to connect with their audiences — much less to reap many of the rewards.”

Precisley. As much as musicians lament the changed music landscape that in many ways has made it harder for them to make a living, the age of digital distribution has made it easier than ever for them to be true artists and put their work in the hands of music fans where it belongs.

“With the shift from physical to digital media a new breed on artist has emerged in the music scene,” adds Morris. “This new wave of creators are looking for alternative distribution methods to reach consumers and grow their fan bases organically. They are artists like PAZ.”

PAZ decided to bypass traditional digital music retailers like Apple’s iTunes or Amazon in favor of a distribution platform that allowed him to put his music in the hands of the maximum amount of people possible.

The effort is in keeping with what many see as the future of the music industry, a future where the number of CDs sold isn’t as important as it once was, where the whole purpose is to engage music fans and convince them to attend one of your shows or purchase some of your merchandise.

Digital distribution has empowered artists like never before, allowing them to retain full creative and economic control of their content! As much as some artists hate P2P they at least have to admit that this aspect of it is a good thing.

Stay tuned.

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