Online radio streaming service signs agreement to offer music from SonyBMG’s vast music catalog.
Last.fm, the London-based online social music network, today announced a new global content agreement with SONY BMG Music Entertainment. As part of the agreement SONY BMG’s extensive music catalog, which includes popular current and classic artists alike, will be made available to the some 20 million reported users of Last.fm’s online radio streaming service.
As well as listening to their established favorites, users of the Last.fm site will now be able to discover new artists from the SONY catalogue, thanks to Last.fm’s unique recommendation system. The addition of such a major catalogue boosts Last.fm’s mission of building the biggest and best online music community, as it takes their already popular free music streaming service to another level.
Martin Stiksel, Last.fm co-founder, said, “This partnership affords Last.fm users a whole new set of terrific content for building community. We’ve always aimed to have everything ever recorded available to listen to on our site, and having access to Sony’s collection of some of the world’s most popular music takes us another huge step closer.”
Last.fm, recently acquired by CBS Corp., is an online music radio service that can intelligently recommend new music to its users based on their established listening habits, by tracking what they play on their PC or MP3 player.
With this new partnership, the site’s music catalogue will now undoubtedly be the largest of any web radio service around.
“The Last.fm streaming service will give our established artists a platform through which they can reach new audiences, and their unique recommendation system will provide our emerging artists with an important opportunity to build their fan base,” commented Thomas Hesse, President Global Digital Business and U.S. Sales, SONY BMG Music Entertainment.
This move by SONY makes perfect sense as a new and innovative method to reach new music listeners. In a world where terrestrial radio is on the decline due to endless advertising, poor programming, or more importantly, limited by geographical location, streaming music services like this site and others are the future means by which record labels will be able to reach new and existing customers.
Last.fm, which refers to itself as a “social music platform,” provides users with the ability to hear music which they may otherwise not be exposed to, and thereby perhaps enjoy enough to purchase. Maybe “baby steps” is what it will take to get the music industry up to speed with where music listeners and fans have already been for years.
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