Company Monitors BitTorrent to Show Demand, Fix Distribution, Pricing

Company Monitors BitTorrent to Show Demand, Fix Distribution, Pricing

Torrent Tracker Reports is new BitTorrent traffic monitoring system that shows what content is popular and where so that clients can better understand where the “demand is and where the opportunities are” and adjust distribution, marketing, and pricing accordingly.

New York based cross media company Jumpwire Media has announced the launch of an innovative new content monitoring system called Torrent Tracker Reports that seeks to help reveal what content is most popular online and where.

What’s exciting about the system is that it’s not anti-piracy in nature, in fact it thinks “piracy is a market signal” that “shows where the demand is and where the opportunities are.”

Specifically, it emphasizes its TV content capability, having accumulated television user trend data for every TV show in the world since June 2008. It says that piracy is a more accurate assessment of the “value and demand” of TV programming everywhere in the world than anything else.

“Most television distribution companies see piracy as a loss instead of a gain, but we feel that piracy is a market signal that shows us where the demand is and where the opportunities are. There are more than 50 million users on BitTorrent each day and consumers are becoming their own programmers finding the content they want to watch, when they want to watch it. This trend is rapidly changing the TV environment and challenging how traditional broadcasters and advertisers go about capturing a greater market share,” says Gavin McGarry, President of Jumpwire Media.

He adds, “With Torrent Tracker Reports we are offering a way for traditional content providers to maximize more value for their content. By identifying key user trends including geographical locators we can signal potential new markets for programming and empower media and entertainment companies to meet the needs of their audiences.”

The key to Torrent Tracker Reports is that it shows an honest, real-time picture of what kind of content people are looking for, and allows content providers to adjust their distribution, marketing, and even perhaps pricing as needed.

For example, it shows a report on how the Canadian television drama series “Being Erica” is heavily downloaded on BitTorrent tracker sites by people in Poland and Russia where the show had not been available. Failing to offer it meant that content producers were not only leaving money on the table, but that piracy was filling a gap in their strategy.

This is the key point about piracy and illegal file-sharing. As author Matt Mason pointed out in his book “The Pirates Dilemma,” what pirates are actually doing here is “highlighting a market failure and pointing out a better way to do things.”

Torrent Tracker Reports is a step towards allowing content producers to see for themselves and hopefully change accordingly.

Stay tuned.

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