New AT&T Service Will Allow Live Video-Streaming Phone Calls

Called “Video Share,” will enable one-way, live streaming video feeds on enabled handsets which can be seen by both users while they are participating in a two-way voice conversation.

AT&T has announced the launch of Video Share, the first-ever service in the US that will allow users to share live video during calls made using Video Share-capable wireless devices.

Video Share will enable one-way, live streaming video feeds, which can be seen by both users while they are participating in a two-way voice conversation. Once users have initiated a Video Share call, either party can be the one generating the video stream for the other to see.

A Video Share-capable handset will be required and two Video Share service packages will initially be available, with prices of $4.99 each month for 25 minutes of Video Share usage, or $9.99 each month for 60 minutes of usage. Users may also choose to pay as they go and pay 35 cents a minute each time they use the service.

Video Share is now available in three initial U.S. markets: Atlanta, Dallas and San Antonio. Service availability will then expand in late July throughout the company’s 3G wireless network footprint, which covers more than 160 U.S. markets today. The service works exclusively over the AT&T 3G wireless network.

“Even in today’s fast-changing environment, it’s rare to see a new service that truly redefines the possibilities of communication,” Stephenson said. “AT&T Video Share is just that sort of service. Users now have the ability to show others exactly what they see, when they’re seeing it, and to share that experience across town or across the country.”

AT&T also has plans to eventually allow Video Share to be accessible over regular wireless devices, PCs, and TVs.

“Video Share is groundbreaking today as a wireless-to-wireless service, but the potential for the service will expand even further in the near future,” Stephenson said. “Imagine watching television when a notice pops on the screen that a daughter or granddaughter would like to initiate a Video Share call, then immediately switching the television screen to accept the video and audio. With our powerful IP-based network and flexible IMS platform, these scenarios will eventually be reality.”

I like the notion of being able to share live video during a phone call I must admit, and I think it really could reshape the way we communicate with one another, for better or worse.

The notion of getting “popup video calls” while surfing the internet or watching TV seems a bit intrusive since you may be hanging out in your PJ pants or less but, with a little bit of tweaking it may turn out to be pretty cool.

I just hope they keep spam and unwanted telemarketers at bay. Can you imagine getting a darn Viagra call while watching “Lost?”

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