Jun 19 2007

BitTorrent Releases SDK for Next-Generation Internet Devices

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Hopes that hardware manufacturers will make use of the SDK and include the content delivery platform in devices such as network-attached storage (NAS) products, set-top boxes, digital media adapters and routers.

BitTorrent Inc. has announced the availability of its Software Development Kit (SDK) for consumer electronics devices. The goal of BitTorrent’s Software Licensing and related Device Certification Program is to help consumer electronic manufacturers provide a superior entertainment experience by incorporating the BitTorrent protocol in data delivery.

BitTorrent is enabling hardware manufacturers to bundle, optimize, embed or develop integrated content delivery services for products such as Network-Attached Storage (NAS) devices, set-top boxes, digital media adapters and routers.

Buffalo Inc., a company that specializes in the development and manufacturing of wireless and wired networking, storage and memory solutions, has announced it will be integrating BitTorrent protocol functionality into its next generation of NAS devices. As part of the collaboration, Buffalo will also participate in BitTorrent’s Device Certification Program, which provides seamless compatibility between hardware and the expanding number of BitTorrent-based consumer and commercial-grade services, as well as marketing and branding opportunities. BitTorrent Inc. has already teamed up with chipmakers Marvell Semiconductors and iAdea/Star Semiconductor; and hardware manufacturers ASUSTeK, Netgear, Planex Communications and QNAP Systems.

“We see BitTorrent as broadband’s next ‘killer app’ and integrating this functionality more deeply into our product line ensures our customers will be investing in value-added products offering the best digital entertainment experience,” said Morikazu Sano, Assistant General Manager, Global Marketing at Buffalo Inc. “To gain BitTorrent Certified status for our NAS devices informs our customers that we are committed to providing them with a high-performance and simple user experience for accessing and enjoying rich content on the Internet.”

“Given that BitTorrent is already the standard for rich content delivery on the Web; the growing ecosystem reinforces our vision to provide a very fast, intuitive and seamless way for consumers to enjoy movies, music and games,” said Ashwin Navin, President and Co-Founder of BitTorrent, Inc. “Whether it’s a NAS device from Buffalo, a set-top-box, a wireless router, or any other partner product, ‘BitTorrent Certified’ universally stands for a better digital entertainment experience.”

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