New MGMT Album Leaks to BitTorrent

New MGMT Album Leaks to BitTorrent

Forthcoming second album “Congratulations” appears on BitTorrent tracker sites everywhere well ahead of its official April 13th release date, and unable to respond by offering it as a free download decides to stream it on its website instead.

MGMT is the latest band to discover the instant distribution power of BitTorrent. Several days ago the psychedelic rock band’s forthcoming second album “Congratulations” appeared on BitTorrent tracker sites everywhere well ahead of its official April 13th release date.

“Hey everybody, the album leaked, and we wanted you to be able to hear it from us,” says the band on its website.

It apparently wanted to respond by offering the album as a free download, perhaps in the vein of Radiohead and ask for donation, but instead had to settle for a free streaming of the album.

“We wanted to offer it as a free download but that didn’t make sense to anyone but us,” it adds.

In a music world which even the RIAA admits is increasingly going digital, it’s only natural that more and more of these types of pre-release leaks will occur. Sooner or later bands will have to realize that digital music means you can instantly distribute your album to the entire world, and that waiting for an arbitrary physical release date will only risk your chances of being able to deliver it on your own terms.

Last month U2 experienced what it’s like when their album “No Line On the the Horizon,” and just before that Broken Bells did as well when their self-titled album also appeared on BitTorrent.

Stay tuned.

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