Unlike MLB doesn’t care if users "placeshift" live or recorded games, even allowing users to share clips with family, friends, and "others."
MLB has been angered by Slingbox’s ability to allow consumers to circumvent geographical boundaries, or "placeshift," which they argue undermines deals made with broadcasters on a regional basis.
MLB argues that users are illegally redistributing content without their permission, despite the fact that they are already paying for it at the initial location from which the games are being shifted from.
NHL apparently has no such concerns, probably because they have far fewer viewers and a more limited audience than does MLB. Case in point, the fact that the Anaheim Ducks just won the Stanley Cup and there was barely a mention of it down here in Southern California. The Slingbox could allow the NHL to help expand its audience by helping users to stay more actively involved in a team’s schedule and also to share games and clips with others who may not otherwise be active viewers.
The NHL and Sling Media’s "Clip+Sling" technology will enable all current and future Slingbox customers to clip and share live or recorded segments of NHL programming online with friends, family and others.
Clip+Sling, still in BETA, is a feature that will be built into Sling Media’s SlingPlayer software, that will give Slingbox owners the ability to record and share video clips with others. While customers will need a Slingbox to create and share clips, the clips posted to Sling Media’s forthcoming video destination site will be accessible by anyone. NHL clips posted to this site will be searchable and categorized by NHL as a league and NHL clubs to help users navigate through clips with ease. In addition, the NHL will also make its own long-form and short-form content available on the site.
“Having the most tech-savvy fans of all major professional sports, who also tend to be early adopters of new technology, makes offering NHL content through Clip+Sling a natural fit,” said Keith Ritter, President, NHL Interactive CyberEnterprises. “This partnership expands the visibility of our NHL games online and we are excited and proud to be the first sports league to offer this service to our fans.”
“The NHL has consistently been at the forefront of embracing new technologies to empower and grow their fan base and we are incredibly proud to have them as our first sports league partner,” said Jason Hirschhorn, President of Sling Media’s Entertainment Group. “Clip+Sling makes it extremely easy for fans to share a priceless moment with others, dramatically changing the way consumers socialize around TV. In addition, it enables content creators to build new communities as well as new revenue and marketing opportunities around their content.”
This may be pivotal to the NHL’s ability to gain traction with the US viewers as it will allow people to watch and view ANY and ALL NHL video clips made available by Slingbox users even if they haven’t one of their own. It may not be enough but, at least they’re trying, and it’s in stark contrast to the MBL which essentially wants to control what people are doing with content they already pay for in the first place. Maybe their new MLB.TV has something to do with it where they can charge you extra to watch "out-of-market" games.
digg_url = ‘http://digg.com/tech_news/NHL_to_let_Slingbox_users_share_video_clips_online’;
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