Ad-sponsored digital music download service announces the inclusion of additional tracks from Universal Music Group.
Ad-sponsored digital music download service FreeAllMusic has announced that Universal Music Group is the latest record label to begin offering consumers free, legal downloads on the site.
“For the first time, a legitimate free music download service is making ‘doing the right thing’ easier than piracy. Our site is fast, easy and fun for consumers,” noted FreeAllMusic’s Richard Nailling. “The addition of UMG’s artists from Lady Gaga and Rihanna to Taylor Swift and Jay Sean means people can count on FAM to offer an excellent selection of DRM-free music for just about every taste.”
As I mentioned last week, the site is, as in Richard Nailling’s, the site’s chief executive, own words, “iTunes meets Hulu.” Users can download songs for free after watching a brief 15-30 second advertisement.
Users will initially be allowed a maximum of 20 free downloads per month, five per week, starting every “New Music Tuesday.” This restriction is based on the usage patterns of a typical “hits-oriented” iTunes customer, and is in keeping with its “walk before we run” philosophy in slowly building its user and advertiser base.
“Free All Music has created a new advertising model that connects fans, artists and brands,” says David Ring, Executive Vice President of Business Development and Business Affairs for UMG’s eLabs. “It provides an opportunity for fans to support the artists that they love, and brands to build loyalty with existing and new consumers. Universal Music is committed to enabling and supporting services that provide engaging alternatives for fans looking to legally download music.”
To download a free track, registered users simply select a participating brand they prefer, and watch a brief video from that brand. After each download, FreeAllMusic.com serves additional advertisements for that brand across targeted websites. Visitors to those sites will see ads displaying information about downloads, supporting brands, and FreeAllMusic. Users can also email information abut their download to friends, who can also download it legally for free…if they watch the ad, too. Sharing of download activity can also be posted on popular social networking sites.
As I mentioned, the site’s still in beta, but you can sign up now to “be one of the first to lead the revolution.”
Stay tuned.
jared@zeropaid.com
Related
- FreeAllMusic Looks Worth the Hype
- Universal Music adds 1,000 albums to subscription service
- FreeAllMusic is “iTunes Meets Hulu”
- Universal Music unveils download plan
- Universal Music Launches Text-Based Artist Offering
