Smoking will be a bigger factor in determining film ratings, the Motion Picture Association of America said Thursday, but critics said the move does not go far enough to discourage teens from taking up the habit.
MPAA Chairman Dan Glickman said his group’s ratings board, which previously had considered underage smoking in assigning film ratings, now will take into account smoking by adults, as well.
That adds smoking to a list of such factors as sex, violence and language in determining the MPAA’s G, PG, PG-13, R and NC-17 ratings.
Film raters will consider the pervasiveness of tobacco use, whether it glamorizes smoking and the context in which smoking appears, as in movies set in the past when smoking was more common.
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