The last time Apple Chief Executive Steve Jobs took on major recording companies, he refused to budge on his 99-cent price for a song on iTunes.
As a new round of talks ramp up this month, however, Jobs has opened the door to higher prices — as long as music companies let Apple Inc. sell their songs without technology designed to stop unauthorized copying.
Jobs contends that would “tear down the walls” by allowing consumers to play music they buy at Apple’s iTunes store on any digital music player, not just the company’s iPods.
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