Yahoo Inc, the world’s second-largest supplier of instant-messaging, has begun offering a new version that works inside a Web browser rather than requiring users to download a separate piece of software.
By dispensing with the need to install and run a separate IM program, Yahoo is looking to reach out to tens of millions of consumers around the world who use the Web in Internet cafes instead of on personal computers at work or at home.
The move also appeals to travelers, business professionals on the go and office workers whose companies block IM software downloads on their internal networks for security reasons.
“Too many people have been restricted from benefiting from this type of communication,” Brad Garlinghouse, Yahoo’s senior vice president in charge of communications, said in an interview.
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