50 Cent: “P2P is Part of Music Marketing”

Says that record label marketing dollars vanish with declining sales, but that even pirates end up at a concert, buy t-shirts, and even albums.

Hip hop megastar 50 Cent appeared on the Consumer News and Business Channel (CNBC) recently to promote his new book “The 50th Law,” and during the interview he made some interesting points about P2P and what it means for music artists like himself.

When asked how performers are to make money in the music business these days he points out that even though things have changed considerably it is still possible.

“The technology is absolutely shifting things, and uh the marketing dollars that the major companies were providing for artists in the past is gone with the actual record labels.”

So when it comes to illegal file-sharing 50 Cent believes that it’s simply a “part of the marketing” necessary to make up for what the record labels are no longer able to afford.

His comments echo those of the Featured Artists Coalition (FAC) who recently referred to P2P as an “important form of promotion.

For new and emerging artists trying to get people to show up at their concerts and spread the word about their music P2P is absolutely essential. The world is literally at your fingertips and it won’t cost you a dime in marketing dollars.

With studies concluding that P2P actually increases music consumption file-sharing may be an even far better form of marketing for the music industry as a whole than even 50 Cent realizes

Even pirates “end up at the concerts,” he continues, “because they can’t help but fall in love with the material at that point whether they consumed it from downloading it on the actual Internet or they went and purchased the material.”


You obviously can’t pirate the live concert experience, the roar of the crowd, the sights and sounds, so it will always be a stable source of income for music artists.

Stay tuned.

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Jared Moya

I've been interested in P2P since the early, high-flying days of Napster and KaZaA. I believe that analog copyright laws are ill-suited to the digital age, and that art and culture shouldn't be subject to the whims of international entertainment industry conglomerates.


It's surprising how effective a marketting tool p2p can be. I have already had at least one offer to do a tour in Europe already. I couldn't do it because I'm, well, not able to go clear into Europe on a moment's notice. However, it did totally put things into point blank perspective how many people out there are really recieving the music I personally put out there.


You can't pirate a concert? Tell that to the millions of Deadheads who have been doing it for 45 years. BTW: How do composers who don't perform get paid in all this again?


uhh didn't the dead tell all their fans to do that? and therefore it's not pirating but being a good fan? and every time you play it for a friend aren't you doing their marketing for them?


FTA: You obviously can’t pirate the live concert experience, the roar of the crowd, the sights and sounds, so it will always be a stable source of income for music artists. It's not up to society to make sure composers are properly compensated. File-sharing is a reality that's here to stay and they need to be just as creative as everybody else in determining what their new business model will be in the digital age. It's up to them to diversify their income just as other parties in the music industry have been forced to do. File-sharing and online streaming have made music a virtually free commodity, and this composers, artists, and labels and other stakeholders must figure out a way to monetize that reality, be it via an ISP tax or increased licensing partnerships. The UK music industry was able to increase industry some 4.7% since 2007 by diversifying their revenue stream. http://www.prsformusic.com/creators/news/research/Documents/Will%20Page%20and%20Chris%20Carey%20%282009%29%20Adding%20Up%20The%20Music%20Industry%20for%202008.pdf