It is time for one of our most popular features, HotelChatter’s annual look at hotel brands with the Best and Worst WiFi experiences.
This year, we are going to boldly say that hotel WiFi landscape has reached an impasse. When we first started doing this report, hotels made our best list for offering up free wireless internet access. The next year, hotels made our best list for offering up free wireless internet access with a high degree of consistency across brands and locations. So we assumed that by 2007, more hotels would be offering free wireless and with greater consistency, seeing that guests love, need and want free WiFi. Alas, that is not what we found.
Instead of finding more and more hotels offering free WiFi, we are finding more restrictions are being added to free hotel WiFi. For instance, you can get free WiFi in the lobby, but in-rooms it’s ethernet and it starts at $9.95. Or you can get free WiFi in your rooms but you need to belong to a hotel’s loyalty program or be assigned a code with a special password. So while wireless networks in hotels has reached near ubiquity, it is amazing that consistent wireless internet access, pricing, and service, is not a given across hotel brands, small hotel groups, or even from the lobby to your room.
Yet, free wireless is still what many hotel guests are after, and hotels still have a great opportunity to gain a loyal following by doing hotel wireless right.
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