Apr 27 2007

Sony’s ‘YouTube killer’ to debut tomorrow

Sony’s ‘YouTube killer’ to debut tomorrow

Wants to gauge eyeVio’s reception in Japan first before it launches overseas.

Sensing an opportunity in the bustling world of online video distribution, Sony is scheduled to it try out its new “YouTube killer” tomorrow that will also allow users to upload and distribute their own videos.

“This is part of Sony’s quiet software revolution,” CEO Howard Stringer said at a news conference.

Sony plans to establish itself as an attractive destination for companies looking to release and publish content

Sony plans to eventually make a profit on the service through the sale of advertising and media company partnerships, both of which will be particularly attractive to companies because Sony plans to closely monitor the service for any copyright violations committed by users.

Google’s deep pockets have made YouTube an attractive target for companies like Viacom alleging rampant copyright violations, a selling point that Sony emphasizes won’t be a concern with eyeVio. Rather than companies having to monitor and report any copyright violations to Sony, Sony will be instead be pro-active and continuously monitor the site for any infractions on its own.

“We believe there’s a need for a clean and safe place where companies can place their advertisements,” Honma said.

Users will also be able to select who can view their content, and for how long.

I don’t know how Sony expects to sell this new service to users, I mean the whole allure of YouTube lies in the plethora (love that word) of content that is available. With the market for video streaming sites getting increasingly crowded, i.e. Joost and the expected NBC and News Corp. site, content could be a big issue for Sony.

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Related

  1. YouTube Removing Comedy Central Clips
  2. Soapbox: Microsoft’s “YouTube Killer”
  3. BBC and YouTube in Deal Talks
  4. YouTube strikes content deals
  5. Anti-piracy system could hurt YouTube
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Comments

  1. meyou123

    EVERYONE and their brother thinks they are gonna kill youtube….it has not happened yet and I doubt it ever will.

  2. mountain_rage

    Well have you seen their new version of the eye toy its the ugliest thing I have ever seen its like a logitech quickcam with a afro.

    http://ps3.ign.com/articles/783/783275p1.html

  3. soulxtc

    @M123
    Yah YouTube is just too darn convenient and stacked with more content than a person even knows what to do with.

    @MRage
    That is pretty darn ugly.

  4. Psilaxs

    I personally like metacafe myself.

  5. Zoness

    Youtube killer? How are you going to convince the millions of people who use youtube to just randomly switch? Not me.

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