MPAA calls DRM an "enabling tool," and that consumers who come by their content legally should be able to enjoy it "on any device," anywhere, anytime.In a keynote address to Variety Magazine's Digital Rights Management Conference yesterday in Los Angeles, MPAA Chairman and CEO Dan Glickman laid out some interesting details of his organization's efforts to "..enhance the consumer experience with digital media." Glickman makes some surprising announcements for a such a large copyright lobbying organization, especially in light of how its RIAA cousin has so systematically fought the distribution of digital media at almost every turn. He notes the MPAA's commitment to even the smallest of screens, that it wishes to make increasing amounts of content available for mobile distribution through services like MobiTV and Verizon Vcast. For online content offerings, he points out that all of the major studios have licensed content to a variety of digital distribution sites. Specifically, on-demand streaming sites are now offered by all of the television networks, and there are a number of rental and download sites like Movielink, iTunes, Amazon, Walmart, and even BitTorrent. "Our goal, is a diverse, high-quality, hassle-free consumer experience—one that makes the most effective case possible not merely for the legitimate content marketplace, but for its vast superiority." He then goes on to state the MPAA's commitment to delivering entertainment to consumers "...whenever and wherever they want…in flexible ways…on their preferred platforms and devices, " and that " We eagerly embrace every commercially viable entertainment delivery method, so long as it incorporates reasonable protections against the misuse of filmmakers’ creative efforts." Say what? It gets even better. He continues:
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We wholeheartedly support allowing consumers to make authorized copies of the content they purchase. We expect to be able to make this happen for HD DVDs hopefully this year. Standard definition may take a bit longer since we need to work with the technology community to unleash its full potential. But we are in agreement on the outcome we wish to see: Consumers should be able to enjoy authorized DVD content on their home networks…on portable devices…at their convenience.
This is actually the first good news I have seen for consumers as it would finally allow for cross communication across devices, the problem I do see however is that they will probably try to sell you content multiple times and limit your transfers.
DRM and convenience are diametrically opposed, BECAUSE DRM IS SUPPOSEDED TO LIMIT WHAT A PERSON CAN DO WITH CONTENT TO PREVENT COPYING!
The biggest problem with DRM is that, once its cracked by someone (and it will be cracked), copies can be made of the content. Once one copy is made it multiplies like a virus on viagra throughout net. It only takes one copy to go digital.
One DRM standard for all=everything being opened by pirates, until the standard changes.
He might as well just ask for open-source DRM....Dumbass.
Not everyone has broadband, so I think a judge would not take a kind look at products that force consumers to have an internet connection.
But be that as it may....even IF they somehow force updates...look at what happened with windows XP and Windows Vista.....available on the net in many different flavors for absolutely FREE. And THOSE do have a internet connection option....but they also allow for telephone activation......I think if they could have gotten away with it, Microsoft would have had internet ONLY activation....but that is not the case so far.
A lot of people are holding off because of it and high prices. Both will have to be adressed and both taken care of.
But it is a step in the right direction.