The new digital music subscription service will offer 99-cent song download purchases in addition to Napster’s unlimited content streaming service.
Starting April 29, 2007, consumers can sign up for Circuit City + Napster at www.circuitcity.com/napster and gain unlimited access to millions of songs on their PCs and portable digital music players for $14.95 per month.
In addition to regular unlimited digital music access that Naptser offers, “Circuit City + Napster” allows users to purchase individual tracks at 99-cents each. Pre-paid download cards can also be purchased in- store or online in bundles of 15, 25 or 60 tracks.
“Our goal with music and movies is to excite and inspire our customers to fully enjoy their portable and in-home electronics, and we’re thrilled to enter this strategic relationship with Napster,” said Irynne V. MacKay, Circuit City’s senior vice president and general merchandise manager for entertainment. “Circuit City + Napster will offer our customers a new avenue to find, share and delight in music. Increasingly, consumers are turning to the digital environment for entertainment and this new service will give our customers easy access to the content they want, when and how they choose to enjoy it.”
“We are delighted to create this new alliance with Circuit City which is one of the top destinations in the U.S. to learn about exciting, new digital entertainment products,” said Chris Gorog, chairman & CEO of Napster. “Circuit City’s strength both in consumer electronics and as a music retailer should be an ideal environment to introduce Napster’s industry leading music subscription service.”
Now I’m not sure that being able to buy music tracks at 99-cents each will make the monthly subscription service any more desirable than iTunes for after all, once you quit the service all the music not purchased to download becomes unplayable. Why not just spend that $15 bucks each month to buy tracks off iTunes or elsewhere?
Considering the decline in CD sales, and the fact that consumers are increasingly turning to digital music, its a no-brainer that Circuit City would look to the future but, again where’s the value when compared to iTunes, especially it means shelling out $15 bucks a month for music you are essentially renting?
digg_url = ‘http://digg.com/music/Circuit_City_partners_up_with_Napster_to_create_Circuit_City_Napster’;
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