Apr 12 2007

CBS inks online content distribution deals

  • Written by soulxtc
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CSI, Survivor, Late Night With David Letterman, news, sports shows, and more will all be offered online.

CBS today agreed to deals with Joost, Microsoft, ComCast, and Time Warner to begin allowing them to provide CBS content online in exchange for a share of all advertising revenue generated.

Some of the other companies involved in the online distribution deal include Brightcove, Veoh, Sling Media, AOL, Netvibes and CNET Networks.

CBS already distributes many of its shows online through Yahoo!, iTunes, and its own Web site.

Viewers will be able to watch shows like crime drama CSI, Survivor, Late Night With David Letterman, news, sports shows, and more with free content supported by advertising revenues which will be split between CBS and its partners.

According to an earlier report in the Wall Street Journal, the broadcaster had wanted to keep 90% of the ad revenues generated by its shows but, details of the exact division are not yet known.

This is big news for CBS as it allows it to further expand the reach of its content, add an additional source of revenue, and also perhaps even cut down on the number of people who grab CBS shows from P2P and file-sharing networks.

It’s also big news for Joost, the still fledgling on-demand online content distribution service from the guys behind KaZaA and Skype. It already worked out a deal with Viacom a few months back to offer content from MTV, Comedy Central, BET, and Paramount Pictures.

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  • soulxtc: No single thing has killed the music industry. DRM is simply part of its pattern of ignoring consumers. Also, DRM fo...
  • streamOG: Jared, Apple only did that so they could extend their customer base out beyond the iPod. It had absolutely zero to do...
  • methylated: Number one tool for searching rare music. Nothing comes close. There are two servers now, so download both of the cli...
  • zeropaid: Sure, except Apple started with DRM on everything, recognized their mistake, removed DRM from audio tracks: http://www....
  • streamOG: Jared, DRM didn't kill the music industry any more than it made the movie/video industry. You can't say con...
  • soulxtc: Exactly. The only way to fight P2P is to inspect each and every data packet. If I have to choose between totalitarianism...
  • Victim of PirateBay: lol PirateBay SUCKS you go to thier website and all of a sudden you are attacked with viruses and spyware. Anyone that l...
  • Yatti420: UTP isn't the throttling part.. You want UTP enabled if you run behind a Sandvine box though thats for sure.. ...
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