POPULAR BEAT combo Nine Inch Nails is having trouble with the RIAA over the online promotion of its new album, “Year Zero”.
The outfit released an Internet scavenger hunt where fans look for MP3 singles. The idea started out in February when Web-savvy fans discovered that highlighted letters inside words on a Nine Inch Nails tour T-shirt spelled out “I am trying to believe.” When they put a “.com” infront of the encoded word they got to a website.
Another fan found a USB drive in a bathroom stall during a NIN concert at the Coliseum in Lisbon, Portugal. This flash drive contained an MP3 of album track “My Violent Heart.” Additional USB drives were purportedly found in Barcelona and Manchester, England; they included MP3s of album tracks “Me, I’m Not” and “In This Twilight,” respectively. The drives were stuck in the loos by the band promotion people.
The big idea was that fans would start swapping the music files online and start talking about the album, which is exactly what happened.
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I am usually for an intelligent discourse on most things but after reading the entire article; I have just one thing to say: “F” the RIAA….
Yep they are determined to kill off music as we know it entirely and dive it further underground