In the times we live in, it’s a fact that a lot of people download music and movies from the web through P2P or BitTorrent. The music and movie industries naturally see this as a threat and try to stifle it, but it seems these attempts are in vain.
The idea is that companies, artists, actors and others should get paid for what they do, which is a fair assumption. The problem, though, is that the industry is stuck in old distributional chains where they had a lot more control. With the advent of Internet, however, things are bound to run out of control. My belief is that no matter how hard they try to legislate and to hunt people who fileshare down, the phenomenon will continue to exist, and also grow stronger in its rebelliousness against the “higher power”.
“We’ve lost so-and-so much money”
The basic, let’s be outright honest about this, crap is that companies lose so-and-so much money on people who have seen, for instance, a movie by downloading it instead of going to the cinema. Just because someone has watched a movie illegally doesn’t mean that they otherwise would have paid to see it. Most people watch movies in a casual manner, and instead of having some kind of fake hopes that this would have been money in the bank for the company, just see the enormous marketing benefit of this!
If they like the movie, they will tell their friends and recommend it. Their friends, in turn, might watch it in the cinema or buy the DVD; they might also just download it. Either way, if they like it, they will spread the word, and so on. Never underestimate viral marketing!
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