With the future of industries such as online radio and peer-to-peer networking hanging in the balance, the pendulum of power is shifting from the hands of the suits at the RIAA into the hands of the public. Those who feel they have been wronged by the organization are collectively beginning to fight back.
I’ve covered the ongoing exploits of the RIAA pretty extensively over the past few months; a fact of which I am sure all of you are keenly aware. What you may not be aware of, however, is just how important the outcome of this saga is in the grand scheme of online commerce.
What you have here is the classic battle of the old guard against the new wave when it comes to how the RIAA views the music industry. The organization, as well as the various labels that it represents, is still quagmired in this antiquated model of revenue generation that revolves around unit sales and royalties, despite the fact that compact disc purchases continue to plummet and more artists are looking to market themselves independent of the major record companies.
While yes, more audiophiles are embracing the digital marketplace to satisfy their musical appetites, the unfortunate truth for the record labels is that the real revenue is generated from concerts and merchandising. The album isn’t the moneymaker anymore; it’s just another promotional tool.
RELATED NEWS AND “HOW TO” GUIDES:
3 Quick Ways to Watch Movies for FREE!
3 quick ways to watch TV shows for FREE
Related Posts
- Ex-RIAA agency “can’t find” artists it owes money to, like Public Enemy
- Announcing the Movies for Music film contest – Make a short movie to inform the public and take down the RIAA.
- RIAA vs. Public Radio – Performance Rights Act Moves Ahead
- EMI to Quit Funding RIAA & IFPI?
- RIAA Subpoenas 19 George Washington University Students
Loading ...
This is a very good article but doesn’t seem to push the issue far enough. Theres allot more statements he could of made that would have further strengthened his argument. For one he could of mentioned the billions at stakes for the shareholders and executives. He also neglected how much control the RIAA has over radio stations and how online radio has opened the market to independent artists.
The title should read: RIAA: Public Enemy #1… 