Mantra Films, makers of Girls Gone Wild, plans to offer its girls-baring-all franchise of videos on BitTorrent’s recently launched legal movie download service, company executives told Red Herring.
The move will come soon after the Los Angeles-based company’s international expansion, which was announced Wednesday. GGW set up shop in the United Kingdom about a month ago to test the audience appetite for girlie videos on that side of the pond.
“We will launch our videos on BitTorrent’s video-on-demand service in about two weeks,” COO Scott Barbour said.
The company also plans to expand to France, Belgium, the Netherlands, Luxembourg, Australia, New Zealand, Portugal, the Philippines, Finland, Greece, and Turkey. Plans include local web sites, podcasts, and cell phone videos, which GGW has been testing with Vodafone in the U.K.
Mantra has capitalized on home video and new media technology to establish a beachhead in the market for entertainment for young men, while attracting college-age women to live events in which it encourages them to expose themselves before the cameras. The privately held company has emerged as a competitor to videos from Playboy Enterprises and lad magazines such as Dennis Publishing’s Maxim, Blender, and Stuff.
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