News Corp and NBC have announced a deal to create a new video distribution site, dubbed the “YouTube killer” by many. The companies have also formed partnerships with a number of big players, including Yahoo!, Microsoft, and Time Warner/AOL to supply content and provide distribution channels. The service, which currently does not have a name, will launch this summer with a number of TV shows and movie content.
The full list of TV shows that will be available at launch, according to News Corp., will include Heroes, 24, House, My Name Is Earl, Saturday Night Live, Friday Night Lights, The Riches, 30 Rock, The Simpsons, The Tonight Show, Prison Break, Are You Smarter than a 5th Grader, and Top Chef—”plus hits from the studios’ vast television libraries.” The service will also feature movies, including Borat, Little Miss Sunshine, Devil Wears Prada, The Bourne Identity, and Bourne Supremacy at launch.
Video available via the new service will be ad-supported and “free” to consumers via the web. Big brand advertisers that have already signed deals with News Corp. and NBC include Intel, Cisco, Cadbury Schweppes, Esurance, and General Motors. News Corp. and NBC plan to syndicate the content via other web channels such as MySpace, MSN, and Yahoo! News Corp. indicated in its announcement users will be allowed to embed videos from the service on their own MySpace profiles and other web pages, mirroring YouTube’s popular sharing format.
“This is a game changer for Internet video. We’ll have access to just about the entire U.S. Internet audience at launch. And for the first time, consumers will get what they want—professionally produced video delivered on the sites where they live. We’re excited about the potential for this alliance and we’re looking forward to working with any content provider or distributor who wants to take advantage of this extraordinary opportunity,” said News Corp.’s President and COO Peter Chernin in a statement.
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