MICROSOFT’s formerly tame blogger has bitten the software company that made his name when it employed him as a “technology evangelist”.
Robert Scoble writes the Scobleizer web log, one of the most-read sources of technology commentary on the internet.
He owes his status to the three years he spent at Microsoft, where he was given free rein to comment on the company’s affairs from the inside. The Economist magazine has credited Scoble with playing a significant role in softening the software giant’s former reputation for monopolistic bullying.
In the past, Scoble has tended to be sympathetic about Microsoft’s failings. However, he was provoked into stinging criticism last week after a series of triumphalist remarks, including some disparaging comments about Google made by Steve Ballmer, Microsoft’s chief executive.
At a “global summit” of its most-valued software developers, Microsoft repeatedly declared that it would “win” in search and other parts of its Windows Live internet strategy.
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