Wikia Inc the San Mateo company co-founded by Wikipedia creator Jimmy Wales, plans to challenge Google Inc. and Yahoo Inc. with a search engine that lets users edit and fine-tune its results.
The goal for the project is to get 5 percent of the search market, Gil Penchina, chief executive officer of Wikia, said Thursday in an interview. He doesn’t know when the service will be released.
“We’re really trying to build a movement to make search free and open and transparent,” Penchina said. “We have some servers up, and people are hacking away.”
By enlisting programmers and users around the world, Wikia is taking a different approach than Mountain View-based Google and Sunnyvale-based Yahoo, owners of the two most-popular search engines, which keep much of their software code secret. Wikia is hoping the success of Wikipedia, the free online encyclopedia that users edit themselves, can be extended to the $7 billion U.S. Internet-search market.
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