IBM and the BBC have announced wide-ranging plans to work together on a number of projects, including image/video searches of BBC content, and a trial of Siemens’ Media Hub technology. The plan, especially with IBM’s Marvel image/video search technology, is for the BBC to be able to monetize its vast archives of older content.
The Marvel image/video search project was announced by IBM back in 2004, and it seeks to combine semantics modeling, pattern matching, search, and interactive functionality in order to make the growing volume of image and video data more accessible to users. Instead of having humans manually enter metadata to describe the content of moving and still images, Marvel seeks to cluster related material together automatically so that it can be more readily browsed and searched. A number of news outlets, including CNN and the BBC, have been involved in trials of the technology, but the BBC is the first to announce specific plans for it.
The BBC will apply Marvel’s capabilities to the service’s large trove of digitized children’s programming, in order to make it more easily searchable and accessible via the Internet. It’s possible that the BBC will eventually apply the technology to the rest of its digitized content, though this isn’t explicitly suggested by the announcement. IBM has already helped the BBC World Service make the leap from an analog to a digital production process, replacing analog tapes with digital media and improving producers’ in-house access to stock footage.
I played around with IBM’s online Marvel demo, and I think it’ll be perfect for children. It seems to think that TV personality Chris Matthews is somehow associated with boats, ships, and buildings, all of which are more exciting than Chris Matthews himself. Perky chef Rachael Ray, on the other hand, is associated with the concepts "Animal," "Vegetation," "Mountain," and "Natural Disaster." I look forward to seeing what Marvel thinks about the denizens of Fraggle Rock.
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