There’s been a lot of talk about traditional software companies shifting their model to emphasize software as a service instead of traditional installed applications. Companies like Microsoft have talked about delivering ad-supported hosted versions of their software, driven largely by the popularity of Google’s services that use such a model, though it’s starting to push subscription-based services for enterprises as well. Still, for all the talk, there hasn’t been a lot of movement in this space when it comes to consumer applications, though enterprise vendors such as Salesforce.com have delivered their software over the web — with quite a bit of success — for some time.
However, Adobe now says it will deliver a free, web-based version of Photoshop supported by advertising. The company says the hosted version will serve as an entry-level version of its Photoshop and Photoshop Elements software, and not have all the features of those applications — but it won’t have their prices, either.
The company says it realizes that there’s a large group of potential customers that aren’t interested in paying to buy its software, so the ad-supported model gives it a way to earn some revenue from them, as well as a marketing tool that could convince them to purchase one of the installable versions.
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