The success of Google Inc served as a “wake-up call” for Microsoft Corp. to the financial power of Web advertising, Microsoft’s chief technologist said on Tuesday.
Google’s success forced the company to consider advertising as a new revenue stream beyond its traditional licensing and subscription model, Microsoft’s Chief Software Architect Ray Ozzie said at a Goldman Sachs investor conference in Las Vegas.
“Google’s success very clearly caused an inflection point within the industry and within Microsoft,” Ozzie said in a question-and-answer session monitored online.
Ozzie stepped into the top technical position at Microsoft last year, replacing co-founder Bill Gates and spearheading an important transition for the $44 billion company to extend its reach beyond the computer desktop.
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Wow Microsoft finally realized that AD’s generate revenue. What a concept.