Facebook.com faces dilemma: build or sell

As the mastermind of Facebook, Mark Zuckerberg is sitting on a potential gold mine that could make him the next Silicon Valley whiz kid to strike it rich.

But the 22-year-old founder of the Internet’s No. 2 social-networking site also could become the next poster boy for missed opportunities if he waits too long to cash in on Facebook Inc., which is expected to generate revenue of more than $100 million this year. The bright outlook is one reason Zuckerberg felt justified spurning several takeover bids last year, including a $1-billion offer from Yahoo Inc.

“We clearly have a bias toward building than selling,” Zuckerberg said. “We think there is a lot more to unlock here.”

The build-or-sell dilemma facing Zuckerberg is becoming more common among the precocious entrepreneurs immersed in the latest Internet craze, a communal concept of content-sharing that has been dubbed Web 2.0.

Besides Facebook, other Web 2.0 firms frequently mentioned as prime takeover targets include online video site Metacafe.com and Photobucket.com, which has emerged as one of the Internet’s busiest destinations by hosting personal videos and photos that are routinely linked to top social-networking sites such as Myspace.com and Facebook.

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