The BBC and YouTube are in the process of striking a deal between themselves, allowing BBC content to be available on Google-owned YouTube, the world’s largest and most popular video sharing service.
The Beeb has previously demanded takedowns of a large number of its videos that were posted to the site by YouTube users, resulting in the message, “This video is no longer available due to a copyright claim by The BBC“.
Recently, the BBC has concluded the pulic testing phase of its forthcoming ‘iPlayer’ service. iPlayer is a an on-demand service that allows UK license payers the opportunity to catch up with all the BBC’s television content. Users will be able to download TV programs for between a week and 30 days after the show’s original broadcast. The content will be protected by Microsoft’s DRM system which it has been working with the BBC to implement.
The deal between YouTube and the BBC however, is more interesting still, since YouTube is a global service that is completely free to all users. Shows cannot be downloaded from YouTube. Instead, they’re watched online on the YouTube website, or the YouTube player is embedded in other websites for no cost to the user. This is the nature of content sharing that has seen YouTube grow from a company making no money, to a company worth almost $2billion to Google, in less than two years.
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