Viacom has announced a deal with Joost that will see the new P2P-based video start-up "broadcasting" Viacom’s music videos, TV shows and other materials on the service.
Viacom will provide Joost with content not only from MTV, but also from BET, Comedy Central, and even movies from Paramount. The news comes less than two weeks after Viacom backed out of talks with YouTube and demanded that their content be removed from the site. YouTube pulled down more than 100,000 videos.
According to the Wall Street Journal (subscription required), which first broke the news, Viacom usually takes a 2/3 stake in the advertising profits stemming from such deals. The terms of this specific deal have not been disclosed, but we believe it’s in that general ballpark.
"We’re extremely pleased to be working with Joost, and couldn’t be prouder to be a key partner in the launch of the next generation in broadband video technology," said Philippe Dauman, Viacom President and Chief Executive Officer in a statement. "In addition to strong partnerships we have with traditional distributors, we will continue to seek out partners like Joost, which has created an exciting breakthrough platform that represents not only a fantastic user experience, but one that is built on a compelling and sustainable business model that respects both content creators and consumers."
Viacom CEO Philippe Dauman told the Journal that Joost’s promise to protect their copyrights was a major factor in their decision, and also a stumbling block in their discussions with YouTube/Google. At the moment is it quite easy to download and store video content from YouTube, but no such exploit for Joost is known to exist. It is difficult to know exactly what Dauman means by protection, however.
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