European buyers of the PS3 console will be in with a chance to grab a copy of the latest James Bond film, Casino Royale, on Blu-ray.
In a move designed to get PS3 buyers online with the PlayStation Network, the first 500,000 European PS3 buyers to register with PSN will get a free copy of Bond’s escapade in HD.
It will also act as a teaser for PS3 buyers curious about the Blu-ray format, and Sony surely hopes that it will get more people buying into the format on this basis.
The Bond disc is amongst the first high definition discs across either format to be encoded in MPEG-4 AVC – most previous discs have been encoded in DVD-a-like MPEG-2. The discs will obviously be 1080p, for everyone that can enjoy that fine format.
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