Exasperated by the failure to reach an agreement with Google and YouTube after months of negotiations, Viacom sent Google a letter today demanding that all Viacom material on YouTube—100,000 plus clips representing 1.2 billion streams, according to Viacom—be removed immediately.
The clips span MTV Networks, BET and Paramount. Viacom wants a deal similar to those already reached by music labels and CBS. I’m not completely sure what the sticking points are on either side; Viacom and YouTube have managed a small marketing deal in the past but the media company also has made take down demands before. This, however, is the most sweeping.
In a statement, Viacom also cites the lack of filtering software long-promised by YouTube:
“Filtering tools promised repeatedly by YouTube and Google have not been put in place, and they continue to host and stream vast amounts of unauthorized video. YouTube and Google retain all of the revenue generated from this practice, without extending fair compensation to the people who have expended all of the effort and cost to create it. The recent addition of YouTube-served content to Google Video Search simply compounds this issue….. Our hope is that YouTube and Google will support a fair and authorized distribution model that allows consumers to continue to enjoy our very popular content now and in the future.”
Viacom delivered a detailed list to YouTube this morning—the DCMA requires specifics—and the site promises to comply.
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