The Venice Project gets “Joost” up

Today marks the official launch of the global broadband television service as well as the debut of it’s new name — "Joost."

Janus Friis and Niklas Zennstrom, the two Scandinavian entrepreneurs behind KaZaA and Skype, which shook up the music and telephone industry respectively, have formally launched their latest salvo at the television industry.

Previously known under the code name "The Venice Project," today it has been revealed that it’s official name will be "Joost." The announcement marks the formal launching of the new on-demand broadband television service

As previously described, "Joost", as it is now called, enables users to watch content whenever and wherever they want, giving people complete viewing freedom and control.

Powered by a secure, efficient, piracy-proof internet platform, Joost enables a high-quality video experience based on premium content, while guaranteeing copyright protection for content owners and creators.

"People are looking for increased choice and flexibility in their TV experience, while the entertainment industry needs to retain control over their content," said Fredrik de Wahl, chief executive officer of Joost. "With Joost, we’ve married that consumer desire with the industry’s interests."

Joost is the first global TV distribution platform, bringing together advertisers, content owners and viewers in an interactive, community-driven environment. Joost can be accessed with a broadband Internet connection and offers broadcast-quality content to viewers for free.

"We’ve received positive and constructive feedback from our early beta-testers and are now at a stage where we’re ready to reveal our true brand," said de Wahl. "The Joost name has global appeal, embodies fun and energy, and will come to define the ‘best of TV and the best of the Internet."

Here’s some more screenshots.

"Joost" still isn’t available to the public but, you can sign up to be a BETA tester and get a chance to take a look at it sooner rather than later.

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Related Posts

1. The Venice Project gears up for “primetime,” goes beta
2. “The Venice Project:” a sneak peek with a BETA tester
3. Viacom gets “JOOST” up P2P style
4. Joost Opens Up to the Public
5. Q&A with Joost CEO Fredrik de Wahl