Although iPod remains a four-letter word to many in the radio business, the top podcast on the iTunes chart, week after week, is a radio show: "This American Life," the weekly syndicated public radio show hosted by Ira Glass. It’s a sign that radio, instead of fighting the competition from online and satellite radio, is adopting the same tools to serve — and keep — its listeners.
Here are some HD digital broadcasts in local lineups
It wasn’t so long ago that terrestrial radio was just called radio, a business ruled by revenues, formula and conventional wisdom. But now it’s exploring new ways to reach listeners. That strategy includes inventing new or hybrid formats, running multiple formats via HD Radio and stepping away from a nuts-and-bolts radio altogether — by offering programming on-demand through online podcasts and even featuring video content on stations’ Web sites.
High Definition Radio’s digital broadcasts may be terrestrial radio’s most effective weapon as it rallies to maintain its relevance in the face of downloads, file-sharing and satellite radio. These receivers give FM signals CD-quality sound and convert AM signals to a clearer, FM-like signal. The technology also enables broadcasters to air more than one channel on the same frequency, opening the door to new formats and more choices for listeners.
That’s not to say that listeners aren’t tuning in now.
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