Looking to shore up the concerns of copyright holders whose works may be posted illegally on video file-sharing sites throughout the web, Philips Electronics is launching its new MediaHedge service.
The goal of the new service is to allow “…both the entertainment industry and the end-user to optimally sell, share and distribute content with respect for copyrights in an easy, controlled and automated way.”
With the rising amount of copyrighted video material available on popular sites like YouTube or MetaCafe, there is an increasing need to filter the content to ensure that the copyright owner has given permission for the material to be posted and in what manner.
Though I would argue that a short clip from a given program like “The Daily Show” for instance, in fact boosts regular viewership and gets people interested in watching it, some may disagree.
If you are able to check out a quick bit from the show to see if you like it without all the hassle of having to first tune in and watch it whole, you are more likely to watch it without preconditions and become a loyal viewer.
Comedy Central was quick to realize this when they decided to rescind their demand that all their content be removed from the YouTube site.
The new service works like this:
MediaHedge is an automated rights clearance system, which can replace the current process in which web hosts remove copyrighted material from their websites manually after being requested to do so by the rights owner. Once MediaHedge has identified the upload of copyrighted material, the web host can then allow, restrict or prohibit the use of the newly uploaded content on its video sharing website or peer-to-peer network, depending on the content owner’s wishes. MediaHedge is consumer friendly and does not restrict the use of content in their own domain nor does it limit the use of increasingly popular video sharing websites.
The MediaHedge content clearing service fully utilizes Philips’ state-of-the-art Video Fingerprinting and Database Matching technology, which has already been successfully introduced to the market. A video fingerprint, extracted from the content during upload, is matched to the official fingerprint database provided by the content owners. In this way, clear rules for the use of copyrighted content are obtained directly from the content owners, since they maintain full ownership and control over the fingerprint database.
Philips Fingerprinting technology is capable of identifying existing video material that is currently in circulation, unlike watermarking that requires information to be embedded into the video content prior to release. The robust fingerprint matching system is capable of identifying video even when it is severely degraded and can recognize very short video clips from anywhere within the original video material, irrespective of any audio manipulations.
As for YouTube, Google claims to be already developing technology that will speed up and streamline the process by which copyright owners can identify their content and ask whether or not to have it removed.
Just how practical and effective MediaHedge will be remains to be seen.
Keep in mind also that it is still in the BETA phases so the final product remains to be seen. It can only get better.
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Maybe we need to go back to our roots BOOTLEGGING! LOL
Who would want those crappy quality clips anyway? Just get movies from torrent sites the best way to go!
yep…..
I think getting copyrighted stuff off of youtube is just begging for trouble…..who knows how much the monitor that network and what they record? I think I will stick with torrents and newsgroups.
Yah but theres so many people ripping stuff from MySpace and the like that it would take a whole darn battalion of lawyers to enforce
Yeah youtube is kinda like the “wild west” for copyrighted content….there is so much stuff on there it would take years and years for companies to get everything taken off. Even then someone would probably find a way to still put it on there.
yep.
it will probably only be a matter of time before philips video fingerprinting is cracked anyways..