Dec 8 2006

Sony joins DVD war as new Blu-ray machine hits stores

  • Written by soulxtc
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Less than a month after the troubled launch of its PlayStation 3, Sony has rolled out its new high definition DVD recorder in Japan as it struggles to restore its tarnished reputation.

In a replay of the VHS-Betamax battle between two types of video cassette tape in the late 1970s, two different DVD formats are hitting the market, offering cinematic-quality images and interactive entertainment.

Sony’s Blu-ray machine went on sale here Friday in time for the crucial year-end holiday shopping season with a price tag of about 300,000 yen (2,600 dollars) for the 500 gigabyte hard disk drive version.

“We heard from electronics appliance stores that customers showed great interest in our new products during our demonstration campaign,” said Sony spokesman Daichi Yamafuji Friday.

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