The numbers are in, and it appears that high-definition television is getting Americans to spend more time glued to their TV than ever before.
Yay, says Bryan Burns, vice president of strategic planning and development at ESPN HD. HD popularity means better TV sales and more advertising, of course.
At a minimum, consumers seem to find high-definition TV a more compelling experience. In a survey conducted on behalf of ESPN, 22 percent of sports fans said they watched sporting events they would not have watched because they now have HDTV, while 22 percent of those who do not count themselves as sports fans reported that they watched more sports after going HD.
Meanwhile, 27 percent of viewers described as sports fans said they watched “significantly” more sports, while 44 percent said they watched somewhat more sports after getting HD. Sports fans, he added, spent an average of $2,400 on HDTV sets, while ordinary humans spent $1,525.
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