BitTorrent , the famous peer-to-peer (P2P) file sharing service, has hit delays launching its online video store — delays that will stall the store’s launch until sometime next year.
In March, BitTorrent said its store would launch by the end of 2006. But the process of signing up content owners to sell their video via a legitimate P2P network has taken longer than expected. BitTorrent spokeswoman Lily Lin says the launch will take place in “early 2007.”
BitTorrent signed a major content deal with Warner Bros. Home Entertainment Group this summer, but has yet to sign up the other major studios. A Warner Brothers spokesman said his company signed up after becoming convinced that BitTorrent would provide the same level of content security it requires of other broadband distribution channels like Apple Computer Inc. (Nasdaq: AAPL – message board) iTunes. BitTorrent uses Microsoft Corp. (Nasdaq: MSFT – message board) Windows digital rights management (DRM) software to protect video content.
The studios’ content security concerns aren’t too surprising since BitTorrent P2P file distribution was previously a preferred method of distributing pirated content. BitTorrent went to the Motion Picture Association of America (MPAA) last year with a promise that it would remove copyright-protected content from its P2P search engine results.
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