Google is about to overtake the UK’s main commercial TV channels in the race for advertising revenue, a study says.
It found that the US internet search giant’s 2006 UK revenues are expected to surpass Channel Four’s predicted £800m ($1.5bn) returns.
Google will then overtake ITV1 within 18 months, advertising buying companies Mindshare and Initiative told the Financial Times.
Last month Google revealed global third quarter profits of $733m (£390m).
