Google ad revenue ‘to surpass TV’

Google is about to overtake the UK’s main commercial TV channels in the race for advertising revenue, a study says.

It found that the US internet search giant’s 2006 UK revenues are expected to surpass Channel Four’s predicted £800m ($1.5bn) returns.

Google will then overtake ITV1 within 18 months, advertising buying companies Mindshare and Initiative told the Financial Times.

Last month Google revealed global third quarter profits of $733m (£390m).

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