Google AdSense for Audio Coming

Google plans to release Google AdSense for Audio to monetize podcasts sometime this quarter, according to sources.

I’ve been sitting on this news for months out of deference to a colleague’s wishes, but today Seeking Alpha has some information on it too, so I thought I might as well post.

Earlier this year, Google contracted with several podcast engineers to help them develop Google AdSense for Audio. According to one source the product was originally slated for a 3Q release, but apparently it slipped behind a month or so.

Scuttlebutt is AdSense for Audio will involve, in part, contextual advertising around podcasts (and I would imagine in the podcasts too, but I don’t have any more information on that).

Another source, an executive at a partner company, said Google was going to launch a music podcast product in the weeks after 3Q earnings. I assume this is the same product. The company is very well-known for enabling media streaming.

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