Put it up and watch what happens — that’s the mantra of executives at leading Internet news and video sites as they try to keep tabs on how content is evolving in the era of YouTube and MySpace.
“Since you can’t predict it, you sort of have to just let it get out there,” Alan Citron, general manager of TMZ.com, said Tuesday during a panel discussion featuring Internet and creative executives at the Digital Hollywood conference in Santa Monica.
“There’s a huge appetite for this stuff,” he added, referring to the celebrity-driven news that TMZ features. “People want to see people as they actually are in public. This stuff
Citron also said that any content has value on the Web as long as it is interesting.
Joe Michaels, director business development at MSN Entertainment, emphasized the interactive nature of content in the digital realm and the prevalence of multitasking behavior.
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