A senior Disney executive has finally come out and said what we’ve all known for a long time – that the way to beat pirates is to create a better product, not try and lock down content.
Anne Sweeney is head of the ABC TV group within Disney, which is responsible for some of the biggest shows on TV, including Lost and Desperate housewives. As Ars reports, she had this to say on her latest analyst conference call:
“So we understand piracy now as a business model… It exists to serve a need in the marketplace specifically for consumers who want TV content on demand and it competes for consumers the same way we do, through high-quality, price and availability and we don’t like the model. But we realize it’s effective enough to make piracy a key competitor going forward. And we’ve created a strategy to address this threat with attractive, easy to use ways to for viewers to get the content they want from us legally; in other words, keeping honest people honest.”
Wow! It’s great to see someone acknowledging that buying a 320×240 video for $1.99 is not as good as downloading a 1280×720 video for nothing – common sense to us, but verging on heresy in the mainstream.
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the first thing they need to get rid of is their “vault.” that policy encourages piracy